It is the narrative.
From rightly saying that EPL is the best in the world (when it was), to saying that it still is (when it wasn't anymore), to the 'cycles'-invented stuff. Now, it has nothing that great, so there should either be superflous non-football related glorification (most fans in Asia and America) or best midtable clubs ever, which to me seems a completely invented labelling that has no basis at all.
And I certainly agree about Stoke. Their attack is:
Arnautovic - failed in a strong Inter, not being able to get any game; then was okay but nothing great in a poor Werder Bremen.
Shaqiri - great at Basel before making a too early transfer to Bayern where he barely played, to miserably failing in a poor Inter.
Bojan - numerous failures in Barca, Roma, Milan and Ajax.
Afellay - spectacularily failing at Barca before being poor at Schalke and average at Olympiacos.