I have nothing against Taylor but I actually can't figure out how she is so famous. She seems to be famous just for being her. I don't know anybody any age who listens to her music yet I know a few people who go "Oh my god, actually love her".
How and why is she so famous? She's quite attractive but her music is shit and she seems fairly nice personality wise but not massively engaging or anything. I don't get it.
As a casual Taylor Swift observer, I will give this a shot.
1. Her music is not actually bad - some of it is quite good. The generic stuff is well-crafted and catchy pop music, and some of the newer stuff is at least decent. She's not some sort of generational musician, but she's also not making awful music. If you think that, you are not really trying to understand her popularity.
2. She's been very good at engaging with her fans, and maintaining a perception of being approachable, normal and down-to-earth. This has been enhanced by a strong social media game. She doesn't give off the diva vibe, and many of these fans can imagine her as being kind of a friend (I'm not saying this is true for Samid, necessarily).
3. She grown with her fans from a young age. The fifteen year old girls that listened to her earliest pop music are now 30-somethings listening to her folk/alternative stuff, so she has managed to stay relevant for almost two decades.
4. There has been this mutually beneficial relationship between her and the tabloid media - especially around her dating life. She writes a song with some implications about a breakup or whatever, and she gets tons of attention for it. Then she writes a song about the attention. Endless coverage.
5. She has delved into a few social activism topics that play well with her fanbase and gain her even more attention. And when Fox News runs a story about her being a CIA asset, because of her voting initiative it only underscores how massive she is.