I'm going to take Lingard in defense here because holy hell this needs to stop right now. It's time for everyone to get with the changing times. Social media has completely changes how sport stars and people in general live their lives, for better or worse is irrelevant of the fact. Thanks to social media sport stars have a enormous platform to promote brands, and brands will happily pay. The only thing smarter than promoting other brands? Make your own. Footballers are, contrary to middle aged men 40+ belief allowed to have other pursuits in their 20s and 30s that does not evolve around their football clubs.
Do I LIKE the self promotion on the pitch? I don't care one way or the other.
Is it my right to tell 20 something year olds that they cant take advantage of opportunities presented to them in a new media age? No.
Are these opportunities contradictory to performance on a fotball ptich? Hard no.
Thing is, no one would speak shit about Lingard if he actually performed on the pitch and that is the ONLY thing to take away from this. Its purely and only a big grievance and easy target to nitpick at. As long as the player is struggling, all the criticism of his antics is going to overshadow his performance. What promotion does he do? A goal scoring handsignal that he made into a personal brand? Yeah ok, so what? Exactly SO what? The difference is that we live in a modern day in 2020 where MANY players have out-of-football interests that certainly play into their brand. Jesse Lingards only fault is to occasionally do some brand promotion on his social media account in his spare time. That's it. That is the ONLY thing he does that everyone are so pissed off about. I don't quite understand where this idea comes from that if the player is struggling on the pitch he should not do brand promotions. Really? Get over yourselves RIGHT NOW. How many hours of the day do you imagine this takes? The player attends every practice and takes part in all team scheduled acitivities like every single player on this team. There has never been any reports about Lingard being unprofessional in the workplace, none. So what is the problem here? That he thinks about SOMETHING ELSE when he's home? Good Lord how DARE he not focus every minute of his being on better himself on the pitch? Oh yeah, we have no idea that he doesn't do we because we don't live with him.
A few facts that everyone just needs to know right now:
Jesse Lingard made a face mask that costs £12. His target market is obviously young fans. The proceeds go to the NHS in their entirety. So here a player is using his brand for a good cause. And let's not compare him to Marcus Rashford who really should be knighted after his efforts during the pandemic, no one comes close to what he did. The point is that Lingard did something good with his brand, and I'll happily point it out. And when i say Jesse Lingard made it: I mean his designer and whoever is in charge of purchase and manufacturing planning did. Lingard's role his company is as owner and instagram post maker.
Jesse Lingard does not actually take part in the day to day operation of his brand. Period. His focus is on his family first, Manchester United equal first, His brand a close third as a sidethough. Now why do i know that? Because that's how life is.
Zlatan has his clothing line. No one gives him shit because he's an amazing footballer. His clothing line also was a massive failure, I actually adviced the Norwegian distributor to cut their losses.
Ronaldo has his CR7 brand. Same story, amazing baller, no complaints.
Paul Pogba has his Adidas X endorsement - Again, performing player
Christian Fuchs has his No Fuchs Given brand. Does he receive the vitrol Lingard gets?
Leo Messi does more Pepsi promotions than the pope, and of course no one complaints about the GOAT because he delivers on the pitch.
If Lingard was doing CR7 stuff, Smeichel would not have one single complaint about Lingard. Nor would anyone here. In fact some of you here would even BUY his merchandise. There's a nice word for hating on Lingards brand and not others doing brand promotion: Rampant hypocrisy. Go on Peter, call out Leo Messi for mostly caring about his Pepsi endorsement.
There's a very good Players Tribune by Lingard people should read,
https://www.theplayerstribune.com/e...promise-you-never-read-a-story-like-this-mate - It offers a bit of perspective on the person Jesse Lingard, not just the struggling player that is currently out of favor with the club.
I'm so sick and tired of this constant nitpicking on players after hours ventures without any sense of reflection or understanding of how anything works that I just don't get it, why bother forming an opinion without knowing why you have this opinion?
I do think its time for Jesse to move on, his peformances aren't good enough and he's had enough time to turn it around. But enough shittalking for having a clothing brand, just bloody stop it. It has everything to do with the player being out of form and unable to regarin it like thousands before him, not becuase he happens to have a instagram account and behaving like most mid-20 year olds.