I heartily agree with this.
I grew up in Montreal, Canada. Between 1956 and 1979 the Montreal Canadiens won the Stanley cup 15 times. So, 15 out of 25 years which is pretty similar to what United did in the premier league between 1994 and 2013. I grew up in the 1970s and as a kid I just assumed my hockey team would win it all every other year. Then in a short period of years Sam Pollack, the general manager left, Scotty Bowman the coach left to win elsewhere and the owners sold the team. The quality of management rapidly declined and then to mollify the fans they began bringing in former players from the glory years as coaches and managers. They were terrible at their jobs. The team have now gone 29 years without winning a Stanley Cup and I find it so painful to cheer for them that I rarely even watch them play.
By contrast, I now live in Toronto and began cheering for their basketball franchise in the NBA a few years ago. While a pretty big city, by NBA standards Toronto is not considered a major market team. They are not able to sign major free agents who invariably prefer to go to big American television markets like New York, Los Angeles, Miami, San Francisco, Boston or Dallas where they will get more exposure. For the longest time, when they did manage to draft a star player they would invariably leave as free agents or force a trade leaving the fans with feeling bitter.
Then about 10 years ago the Raptors brought in a new senior management team who have since completely turned the franchise around. They still have the same marketplace disadvantages, but the new group make consistently good decisions within that context. They managed to win a title back in 2019 and within one season of the title 4 of their 8 main players left through free agency. But, they have hung on to a core of 3 up and coming players from that team, added several new young pieces through the draft and through trades. They have a coaching team that consistently improves players individually and wins more as a collective than they should looking at them on paper. As a result, even when not winning they are fun to cheer for because as a fan you believe that they are building something that will look better tomorrow than it does today.
Unfortunately, Manchester United are currently much closer to the Canadiens than the Raptors. They have huge inherent advantages over most of their competitors. But, they squander it with a management team that cannot accurately evaluate their own players let alone properly scout opposing players. Nor, can they follow a consistent long term plan. The only time I've felt really optimistic about United since Alex Ferguson left was two years ago when we had Martial, Rashford and Greenwood up front and Bruno in behind them. It just felt like we were building a youthful group who could grow and improve together and with a few additions in midfield might develop into an all conquering side in a few years. But, instead of improving the midfield and allowing our youthful front line to grow, we brought in Cavani and then Ronaldo to compete with the young forwards. None of the young players improved under United's coaches (former players from the glory years). In fact, the performances of both Rashford and Martial went from promising to disastrous. It's hard to blame management for Greenwood's issues, but one wonders if a more cohesively run club might have protected him from his own demons.
Why did we sacrifice our hope of developing a youthful side to provide Ronaldo with an out to his problematic situation in Italy? Yes, he was a fantastic player for us in the oughts. But, he chose to take his talents to Madrid for his prime years. Why is he then entitled to come back here for his declining years?
Did no one in management stop to think before we gave Sanchez that ridiculous contract that it would destroy our team's wage structure? Year's later we still can't move poor performers on for a fee because they are all massively overpaid.
It's gotten so painful to watch our games that I have to force myself to do it. Like taking bad tasting medicine. The games invariably put me in a bad mood. And I have no real hope that it will improve. Despite United's enduring advantages, you just know the clowns at the top will keep making poor decisions while the leaders at our rivals will make good decisions. Until we get a proper leader at the top of the pyramid who understands Football and management and how to build a quality management and playing team from the top down nothing is going to change. I have sympathy for Jadon Sancho who came to United to join that youthful group of forwards but finds himself surrounded by something else. I would like to hope that we can build around his obvious talents. But, I don't have any confidence that we will.