Richard Arnold cleaning house | Making 'significant changes' to Social Media strategy etc.

At what other club as big as ours has a DoF hiring an outside consultant to advise him on decisions going forward?

Yeah Ralf has taken a big step up in terms of the size of club absolutely, proven record though with rebuilding clubs, albeit smaller ones and tbh, I'm not even fully sold on RR either.

Not entirely sure what Murtagh brings to the table other than some experience at mid table clubs and not really having anything to say is a success? In fact he's been at United since 2013, essentially when this circus all started as head of football development... what exactly has he developed at the club in that time?

We've not created / developed a single world class talent in well over a decade, most of which is under his role up to his recent DoF one.

Most clubs probably do hire outside consultants regularly, because that’s the kind of thing well run businesses do. That’s aside the reasonable suggestion that this consultancy gig was actually related to work permit issues and how difficult it would have been to hire Ralf on a 6 month deal.

Murtough was the head of elite development at the Premier League. I don’t really know what that entails but it’s definitely not a nothing role.

Murtough has been heavily involved with the womens team formation (who just finished 4th in England in only their third year of existence). He’s overseen the improvement of our academy in that time which has undoubtedly improved in quality from the Donald Love/Tyler Blackett days. He was personally involved in the recruitment of Hannibal, for instance.

Fact is he’s actually far better qualified to run a club of this size in 2022 than Ralf Rangnick is.
 
The social media team are completely out of touch. I don't know why they can't fire the lot at ask the UWS blokes to give it a go for a season
 
What in gods name is social media strategy, it's not tech warfare is it?
 
Maybe this late season meltdown is a blessing in disguise. I don't care much about the club's social media strategy, but "cleaning house" and a restructure of the footballing side is clearly needed.
 
At what other club as big as ours has a DoF hiring an outside consultant to advise him on decisions going forward?

Yeah Ralf has taken a big step up in terms of the size of club absolutely, proven record though with rebuilding clubs, albeit smaller ones and tbh, I'm not even fully sold on RR either.

Not entirely sure what Murtagh brings to the table other than some experience at mid table clubs and not really having anything to say is a success? In fact he's been at United since 2013, essentially when this circus all started as head of football development... what exactly has he developed at the club in that time?

We've not created / developed a single world class talent in well over a decade, most of which is under his role up to his recent DoF one.

It's the CEO that makes the hiring not the DOF, in this case the only particularity is that Rangnick and Murtough have a past professional relationship, so he allegedly advised to pick him but this tells you nothing other than they know each other. Now most top clubs have technical directors or consultants, that's actually what makes United so peculiar since the club is strangely light at the top, very often it's an inside appointment similar to Fletcher but you have cases like Barcelona hiring Braida, there is of course Leipzig with Houllier(he has also done it for Lyon) and Rangnick, Both of them became consultants for Mintzlaff, in the case of Houiller it's particularly interesting since Mintzlaff replaced Houllier but kept him as consultant, then Houiller was replaced by Rangnick at some point. Real Madrid used to have Zidane a long time ago, both Barcelona and Ajax have had Cruijff in a similar role(or what should be similar).
Juventus are an other interesting one, he was hired as a consulting director and his role was supposed to be among other things to be a link between top executives and the team, does that remind people something?
 
Not really, not at this level. He was at Everton with Moyes I believe.

For all his experience its Ralf that's having to hold his hand through the club rebuild.

Constantly amazed at how people can come to such clear conclusions without having a clue what goes on behind closed doors.
 
Constantly amazed at how people can come to such clear conclusions without having a clue what goes on behind closed doors.

It fits their agenda. Just because Murtough was given the job, people think he is not capable without any sort of explanation.

Murtough has had a big part in the womens and youth team, re shaped it and now we have a final to look forward to.
 
While we're at it, can we also put it in players contract or at least as a gentleman agreement that if they don't like something about the club they (or their agent) need to talk to Murtough or any other person with power first before complaining about it on social media? let's avoid another Lingard or Pogba situation. Those paint the club as a bigger joke than it already is. But the worst part is other players might look at them and think "okay I'm not going to play there" even know they only know half the truth.
You don't need an agreement if you sign and develop players with emotional maturity, instead of the developmentally-arrested adult babies we seem to specialise in.
If you went on social media moaning about your employer you would get your marching orders or at least a serious reprimand. Footballers seem to get away with it because rather than an employee they are seen as an asset.

If the club had any sense, they'd introduce a limitation or ban on players, or any other member of staff, from making social media posts, tweeting or whatever, on any footballing related matters or anything to do with Utd, unless pre-approved.
That would have to include using pseudonyms, third parties and proxies.
It's not unusual in the wider world, for employees to have to sign legally binding confidentiality agreements, which would also cover these sort of areas.
Unless specifically contrary to the terms of any existing contracts, this can be applied to players and other staff already on the payroll.
 
If the club had any sense, they'd introduce a limitation or ban on players, or any other member of staff, from making social media posts, tweeting or whatever, on any footballing related matters or anything to do with Utd, unless pre-approved.
That would have to include using pseudonyms, third parties and proxies.
It's not unusual in the wider world, for employees to have to sign legally binding confidentiality agreements, which would also cover these sort of areas.
Unless specifically contrary to the terms of any existing contracts, this can be applied to players and other staff already on the payroll.
It is if they will agree to it. Aren't the big name players paid by some of these social media platforms to spout their inane, banal comments as much as possible. Post videos with strategically placed products for our perusal. If they don't agree keep fining them, the money from their social media deals will soften the blow.
 
Arnold seems to be doing a lot of the right things and cleaning up the woodward mess.
 
Only on the pitch. Commercially it's been a huge success.

I think this will prove to be a false economy over the long term. Yes, Woodward got all these meme-tastic sponsors to pay us lots of money but Liverpool's revenues have caught up with ours because they realise they are a football club first and foremost and success on the pitch optimises revenues off the pitch. Woodward's arrogance over this not mattering says everything you need to know about him.
 
I like that he is aware that we need new people all around but this;
" Has taken overall leadership of recruitment with Fletcher". Wait, that is good thing now? Accountant and rookie on his first job deciding about whole recruitment :nervous:

Isn't Murtough in charge of that? Give him that another DoF and let them do their thing
 
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It is if they will agree to it. Aren't the big name players paid by some of these social media platforms to spout their inane, banal comments as much as possible. Post videos with strategically placed products for our perusal. If they don't agree keep fining them, the money from their social media deals will soften the blow.

The terms of any contractural restriction or ban on social media activity, could be structured to allow independent commercial activity, such as endorsements and product advertising, provided it was limited to that.
The players don't have to agree with it. They'll be told they have no choice.
 
The leaks and propaganda after a loss doesn’t stop does it.
 
The leaks and propaganda after a loss doesn’t stop does it.
I would have said the debacle with social media on Saturday as made them realise that enough is enough, on top of the getting rid of major players in our scouting network and negotiating team. It might mean the penny has dropped.
 
Other than the club as a whole being embarrassing at the moment, I'm not sure United's social media is any more or less embarrassing relative to other premier league teams.
 
Other than the club as a whole being embarrassing at the moment, I'm not sure United's social media is any more or less embarrassing relative to other premier league teams.
It is hard to say as we only really bother with ours. Think they need to get on the same planet as the rest of us and realise a lot of stuff or more the timing of their posts actually annoys fans rather than lifts the spirits.
 
This type of thought process irks me beyond belief. We clamour and bitch and moan for the football to be left to football people, wholesale changes. Then when someone does want it to be done that way and is making quick and ruthless decisions, (Arnold/Murtough) you don’t want to or refuse to believe it. Fecking unbelievable.


Look through @Adnan or @JPRouve’s posts to highlight just how wrong you are.

In case you missed it, I'm replying to them both directly.

I've said nothing that isn't true.

He was our head of football development since 2013... what exactly in our football side has developed with him as head of it?
 
If you went on social media moaning about your employer you would get your marching orders or at least a serious reprimand. Footballers seem to get away with it because rather than an employee they are seen as an asset.
The most annoying thing is most of the cases we've had in the past 5-6 years could have been prevented if the agent or players went to the (clueless) board and asked for what they wanted. But instead we gave them what they wanted after they talked shit about the club. It needs to change. Don't think I can stand anymore of that. If they do that there needs to be consequences especially when they're shite anyway.
 
Not really, not at this level. He was at Everton with Moyes I believe.

For all his experience its Ralf that's having to hold his hand through the club rebuild.

It’s posts like these that force me to respond to a subject that we typically don’t have enough information on, to provide a useful insight.

Firstly, the term “hold his hand” is inherently derogatory, and you really have no basis for it. He has the counsel of RR, who will work as a consultant. Most modern organisations use consultants to shape their processes, so by those Terms, no one anywhere has any clue what they are doing, and everyone is “having their hand held”.

Secondly, you talked about experience. Murtough has a lot of football experience at the top level that is easily translatable to his new role. You really have no basis whatsoever to question his ability to do the job, until the has been given the opportunity to do the job for a reasonable period of time. Experience isn’t the only criteria by which to assess someone’s competency to perform a role, you have to also look at strategic vision, critical thinking, leadership ability, domain knowledge and expertise etc., and without talking to the guy, or working with him, the only way you can even vaguely assess those, is through his results. Results which, given the strategic nature of much of his work, will take time to become apparent (positively or negatively).

There are a number of academic and professional studies of relevance in the area. For example, in the last decade data shows that top performing CEOs are heavily dominated by first time candidates to the role. That is to say it’s their first CEO role. Seems counter intuitive, but the data shows that the ambition, less risk averse decision making first time CEOs are prone to, translates into better organisational outcomes. None of these people had been CEOs before, but all had extensive domain experience and knowledge. In the rapidly changing environment - a fact for all modern industries - forward thinking, fresh minded CEOs are king, and this is also true for many executive leaders. Why should it be any different for a Director of Football?

The bottom line is that whole experience can give us an indication of a candidates track record, they only tell a small part of the story about their suitability for any given role. We don’t know how well suited and capable Murtough is for his role, and we won’t know until the judge the results. And even that isn’t a perfect science because we’ll never know a number of hidden, and key, contextual factors - such as the Glazer role.