Was he ?
Squawka only have his La Liga stats for his last season at Atletico but his 28 goals includes 8 pens and his conversion rate of non-penalty shots from inside the box is 23% which is good but some way short of the 30% Diego Costa has this season, Ronaldo 32%, Harry Kane 28.6%, Sturridge last season 26.6%. Hernandez (out of form last season) 22% and 27% the previous season. Falcao's stats don't scream best in the world to me; for instance he provided just 1 assist that season in La Liga. The previous season he scored 5 pens in La Liga in his 24 goals from 33 starts.
Diego Costa took over from Falcao at Atletico. He scored 27 goals in La Liga including 5 pens. Conversion rate of non-penalty shots taken inside the box was 24%. 3 assists. Soldado scored 24 including 5 pens in his final La Liga season for Valencia. His conversion rate of non-penalty shots taken inside the box was 22%. He provided 4 assists. Negredo in 2012/3 La Liga 19% conversion rate for the same stat. The mins played by each was very similar.