Talking of money is a tricky situation, we don't know what the profit or loss on him will be, his transfer fee is huge but so are his wages, probably his bonuses and also maybe even his agent's fees.
But that is part of the equation, the expense, what about the income he generates? It's tricky and no doubt requires high level finance guys to figure out, he might be very valuable if he helps us immensely increase revenue from some markets, i'm not sure how much we make from the south american market relative to the asian but it is possible the likes of Falcao and Angel di Maria will somehow help with this.
Ultimately it's an investment but not just for on the pitch but for financial performance too, of course a player should only be signed for footballing reasons but once signed we should exploit him for financial gain, also if he increases our brand's reputation in certain markets that might pay dividends for many years to come, not just how long he is at the club.
Ed Woodward I think is a finance guy, he probably knows what he is doing, and I'm sure the business has an excellent finance team there who are capable of estimating the profit or loss of Falcao compared with other players and will advise Louis van Gaal on ultimately how big of a financial risk it is, I'm sure Louis van Gaal would be interested in how this signing could impact future transfer budgets.
If the rumours are true about Ed Woodward wanting to splash more cash, I wouldn't be surprised, certain expensive players somehow probably can financially benefit the club as opposed to hinder it. The Glazers were accused of not spending and now they are praised for it but it's possible the spending will be strategic and incentive given to the manager (more future transfer funds) to spend on those players that are likely to be a profitable investment.
I'm happy with our board because I think they are excellent, one of the best in football and I think they have been quite creative in their attempts to increase revenue, I'm sure they will have studied the pros and cons of a variety of transfer strategies from the frugality of Dortmund to the extravagance of Madrid, they will have their own vision of what is the most effective way to approach this.