Aren't we a 'brand' too, and a much bigger one than City? If the goal is to maximise the brand's potential, then the club needs to be the biggest and the best; ergo, United should have the best football men available to ensure the goal is met. We should be able to attract the best local talent and we should provide the kids with the best possible academy facilities in the game. All this, I think, goes without saying.
Our problem stems from poor planning for the past six or so years.
@Lentwood wrote a very good post on this topic elsewhere. City have demonstrated some very good forward planning and are reaping the benefits. We went from self-sufficiency to being in an incredible amount of debt in short order. We were shielded from the immediate effects of such stupidity by Fergie but not any more.