Wow. Rapidly going off this club I love. Absolutely dreadful PR and a disgrace to not offer concessions (3% unsold or not). What is the position on Accessibility Ticketing?
As a lowly ‘member’ I attend games where I can. I would say the majority of working class supporters do have a ceiling price they are willing to pay, particularly with the ever increasing cost of living. Anything over £70+ for 90 minutes entertainment (or lack of in recent times) would probably make me think twice, perhaps not on affordability but more on common sense grounds with a family to feed. I get others may be willing to pay well over £100 for a ticket.
Once this is in, that’s it. Like supermarket pricing, eating out, beer etc - it will only ever increase.
In not raising standard prices for a long while in line with inflation and now, rather than small incremental increases, this is now hitting hard (with the exception of the direction of concessions which is a standalone disgrace).
What next, increasing season ticket waiting deposit to £500? I only paid £100 quite a while ago.
It appears INEOS don’t particularly care who or how loyal the match day attending supporters are, as long as they can pay for it.