Wednesday at Stoke
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It's a documented fact so why don't you just google yourself? "Barcelona FC culture manager" should give enough data point about that not being a crap.
More recently, there was an article on why Setien was chosen, and how Pep was chosen, and it was all based on the culture, nothing to do with football tactics purely.
Here, I will quote one for you. It's free.
"Barcelona put their culture at the centre of everything they do, from their everyday behaviours right the way up to selecting the next manager. In 2008, results hadn’t been going their way and Barcelona needed to make a change at the top. The club’s hierarchy had set out nine criteria by which prospective candidates were judged. The club’s culture lay at the heart of these nine criteria. From an outsider’s point of view Jose Mourinho, after his recent success at Chelsea was a shoe-in for the job. He could certainly bring success to Barca but this would require compromising the club’s culture as he fell down on a number of the nine criteria. Barcelona eventually opted for Pep Guardiola, an ex Barca player with very limited managerial experience to take charge of the club as he was deemed to be a better cultural fit, truly understanding what is important to the club."
https://hyperionsearch.co.uk/company-culture-the-fc-barcelona-way/
Barcelona's culture is paying middle men millions of euros to sign the likes of Neymar. feck them and their propaganda machine.