Adriano was more popular than Kaka in early 00s.
He had 99 shot power, everyone was talking about him expecting him to be the next thing.
Even after he faded he was still hugely popular in Brazil.
One of the things that Adriano has over Kaka is that he was the main man in the Copa America 2004 victory, where Kaka didn't even play, therefore bringing the glory of winning an international tournament for Brazil, something Kaka never managed.
That achievement really skyrocketed his popularity and then he had a great season at Inter. Nothing that Kaka did afterwards would elevate him to the same heights.
Then you also have Ibrahimović praising Adriano as the best talent he ever played with, which is a huge compliment considering Ibrahimović played with some of the best players ever including Messi. He described Adriano simply as "pure animal".
Listen to Ibra talk about Adriano, you will never hear him talk this way about any other player:
If you think Kaka was a bigger star than Adriano you clearly haven't followed football around 2004 when Adriano hype was on.
Kaka got more recognition in the second half of the 00s after Adriano faded, but he never really had that factor that would make him the same level of star and enigmatic player. He had a brief time when he was seen as the best player in 2007 after Ronaldinho went out of prime and just before Ronaldo and Messi took over. He was basically a transitional superstar so to speak.
Also as this poster pointed out, Adriano is still more popular than Kaka in Brazil:
That assertion about Adriano being more of an icon than Kaká is true in Brazil; he's extremely overrated around here; you can very often find people claiming that he'd be as good as R9 if he hadn't lost his mind after his dad's death and other insanities like that.
Also, he's one of the biggests icons of Flamengo, the club with the biggest fanbase in Brazil. Although São Paulo fans like Kaká a lot, the level of admiration is not even close to Adriano's from Flamengo fans(which is fair, since Kaká wasn't as important for us).
Thank you for pointing this out.
I follow Adriano on social media and he seems to be hugely popular. He's a legend for both Flamengo and Inter.
He's so popular that they still invite him on talk shows about football even though he doesn't even follow football anymore. I heard that they had him for some show when Man City - Inter CL final was on and asked him if Haaland is a better striker than he was in his prime and Adriano didn't even know who Haaland is.
Flamengo fans still have an Adriano banner on their games.
https://s2-ge.glbimg.com/uo6l44Uw3e.../z/g7nR3dSHSIpPMngmGSAw/img1863297.172301.jpg
Look how they honor him!