Plastic Evra
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- Jul 16, 2023
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They are Manchester City, PSG, and Newcastle but on a national scale. Each time one of these teams has been nation-backed, many people have said they won't do this, they won't do that, but these clubs do. Money talks. It started with City won't be able to attract top talent because they had no history. Within a few years they were attracting top talent. Then it was they wouldn't be able to compete with the big European teams. They did. Then it was they wouldn't get the best manager, but they did. All the invisible barriers that have been put before them, they broke down. And what's more, they legitimized the concept of sports washing because now Newcastle are doing the same and no one really cares, and many people are actively rooting for them to succeed.
Sports washing works. We have seen it work on a club level, so why wouldn't it on a league level? If Saudi Arabia remains committed to growing its league by throwing money at it, then it is only a matter of time before they reach their goals. The only question is, what are the goals? To attract top talent in their prime? I think that will happen within years. To get the best managers? The same. What is the end goal here, to be accepted into the Champions League maybe? To drive a new Super League that would include Saudi teams? Who knows, but I think recent history shows that if the money is there the strategic goals will be met.
I think the end goal is probably to elevate their league up somewhere in the conversation along the top 10 Euro leagues. Sell highlights, broadcast rights of games, have results reported in the big Euro sport outlets. Highlights, I know Canal+ and Sky already paid for that... I think I'm seeing more Saudi highlights already (in the Ronaldo thread for instance) than I do Belgian football.
They already feature prominently in the Asian cups, they probably want more intercontinental games to play big Euro clubs. FIFA was always enamored with their club world cup idea though it never gained huge traction despite several editions. I'm sure there's a convergence of interests here.
And with UEFA trending towards a SuperLeague in all but name, they probably want to be there and a part of the conversation if it happens.
They probably want a piece of the pie of the international collective consciousness largely dominated by Euro clubs. I would imagine some audiences in the Gulf, North Africa (and beyond) or Asia could be receptive if the league gets really entertaining and attractive. They could also tap in some of the talent pools in Asia for players, or attract African talent.