Yes, but I dont remember being so shocked by the size of any of the fee's. Keane, Cole, Veron, Ferdinand and Rooney were all massive fee's for the time, but they were still vagely proportionate.We used to buy all the best players in the league from everyone except Arsenal and Liverpool.
It wasn't fair then either.
Pogba and Lukaku's transfer fee's were a quantam leap vs market norms and so 'gasp' worthy. That has set a new precedent: he is still a developing midfielder, so a properly developed, highly marketable goal scorer will be priced proportiante to that.