If you worked for a company who were potentially looking to enter into football sponsorship and had to report to your employer's board, what would you say ? One Manchester club has a rich history of winning and a huge fanbase but has won nothing of note for 7 years, seemingly with disruption in the dressing room, no clear identity, a focus on making money rather than on winning and being a centre of excellence, no sound strategies on leadership and in general terms, seems to be on the decline echoing Liverpoool after their period of domination. The other Manchester club is breaking records, playing incredibly exciting football, has one of the world's greatest managers, has at it's absolute focus despite the huge size of the project the winning of multiple titles and being a centre of excellence in everything it does, is inspiring the next generation of kids......which one sounds more appealing ? Just as United fans have taken some time to get over the fact that the majority of players will no longer choose united over city if the financial terms are the same, they seem unable to accept that for sponsors, right now, today, looking at it from the outside, one is the past and one is the future
That's before you take into account the natural synergy for companies in the UAE to be associated with a club that has abu dhabi mentioned in almost every article you read about them.
There's other evidence too, from the chinese investment that valued the company at far more than Mansour has put in to the UEFA rules that if a deal is put through at more than market rate, it's size will be pegged back (for FFP purposes) to market rate.
United fans should be more worried about just how devastating another few years of failure to perform will be on their sponsorship than the frankly, plain as the nose on your face reasons, that sponsors right now, love city