Yeah, I like Zlatan's media personality but he also can be an asshole to team mates and opponents and that's not part of the role he plays, that's him and he gets glorified for it sometimes as well because it fits to the public perception of him. Let's not forget he intentionally injured a team mate to get his move away from Ajax. Or the countless times he bullied opponents because he's bigger, grabbing them by the neck, hitting them because they dared stepping on his foot, throwing Gattuso in a trash bin in a fight, etc. That's how bullies behave.