Well, you can call it whatever you like, but to me, it means returning to the values that the club is supposed to represent and instilling those in the players. That does mean something. Ask the CEO of a large company whether culture and attitude is important. Every single one of them will tell you it is. Poor culture leads to poor performance.
On the point of "are we playing youngsters", the stats are against you on that one. The cold, hard facts are that we fielded the 3rd youngest team (on average) in the PL last year. When fans talk about 'young players', they seem to think that means 18/19/20...but that's not the reality, very few players play regularly in the PL at that age.
Did we shift transfer policy? I would say so. Look at the signings under Moyes, LvG and Jose and then look at the signings we made under Ole. The signings we make now are predominantly u25 and still on an upward curve. Ronaldo and Cavani are the obvious exceptions to this, but they are quick fixes and I am sure we will soon bring in an u25 CF.
Going back to my initial point, these are good players. The vast majority of them start regularly for their national teams. We have good strength in-depth. The age profile is good. I am not having that these lads have become poor players overnight. For me, all of this is solely on lack of direction and tactical vision from the manager and coaching staff
They signed similar number of players permanently – 13 Ole, 11 Mourinho, 12 LvG.
Ole transfers: 6 u25 players (Sancho, VdB, Amad, Pellestri, AWB, Dan James), 7 over-25 players (Varane, Ronaldo, Heaton, Alex Telles, Cavani, Maguire, Bruno). Share of under-25 players:
46%
Mourinho transfers
: 5 u25 players (Dalot, Lukaku, Lindelof, Pogba, Bailly), 6 over-25 players (Fred, Grant, Matic, Alexis, Mkhitaryan, Ibra). Share of under-25 players:
45%
LvG transfers
: 5 u25 players (Martial, Depay, Shaw, Blind, Mininkovic-Savic), 7 over-25 players (Schneiderlin, Darmial, Schweinsteiger, Romero, Di Maria, Herrera, Victor Valdes). Share of under-25 players:
42%
You can argue that Mininkovic-Savic was not a first-team signing for LvG, but then there are questions about Amad and especially Pellistri for Ole. You can add loans - Falcao for LvG, but then you would need to add Ighalo for Ole. So there are no significant anti-Ole biases here.
I see no shift to signing “predominantly u25 players” here, percentages barely differ. You can argue that u25 signings for LvG and Mourinho were largely not successful, but for Ole one of them is already sold (James), two are far from first team (Amad, Pellistri), two are high-profile signings that he has no idea how to use and benches (Sancho, VdB). Only AWB is first teamer and still there are questions about him and we were chasing Trippier in the summer (who is well over 25 by the way).
I am not arguing that Ole’s policy was bad or worse than his predecessors. It was somewhat better and decent-ish as opposed to average-at-best-and-rather-poor under Mourinho and LvG. But for “cultural” and “transfer policy” shifts I just do not see enough evidence.