As someone who followed his whole coaching career quite closely, it is actually quite fascinating reading about "taking on Liverpool´s bitterness", "becoming classless" or "losing the plot". You don´t have to like Klopp, as a personality he is simply too polarizing and extreme in some aspects to be universally well liked. However, if someone wants a good example of how important perceiption is, he just needs to follow the general climate towards Klopp in this forum.
When Klopp was still our coach, he could have been only be described as a Caf darling. Criticism was fairly low and he was lauded for his passion, emotionality, humour and ability to verbally connect with fans. The moment he took on the wrong red, these attributes were turned on it´s head and used against him:
- passion -> sore loser, lack of class
- emotional -> manic, unhinged
- humour -> attempt to butter up the media, insulting to the opposition (the Plymouth example fits perfectly here)
- connection to fans -> creating a cult following around him
Makes you wonder if they took Klopp and replaced him with a clone or host, right? There has actually not happened that much. He only changed his club from a likeable foreign club to a rival.
The job at Liverpool did not change his personality. As of yet, he did not do a single thing which he either did not do at Dortmund or would have looked out of place there. What changed for most on here (there were also people who liked/disliked him at Dortmund and continued to do so, but this is the minority) is just their relationship to him.