Hate factory: Inside Kapil Mishra’s ‘Hindu Ecosystem’
We infiltrated the Telegram groups of the BJP leader’s online network to see what they do and how they operate.
If the ever-growing reality of Hindu Rashtra were one big Christmas, Kapil Mishra would be Santa Claus, and the members of his “Hindu Ecosystem” hardworking elves delivering the gift of religious hatred and bigotry, packaged in the seductive wrapping of Hindutva, to the masses, secretly but methodically.
On November 16 last year, Mishra, a former Aam Aadmi Party minister who is now with the BJP and has been
accused of inciting the February 2020 Delhi carnage by the victims and activists, posted a tweet asking whoever was interested to fill in a form and join what he described as the “Hindu Ecosystem” team.
The form is straightforward – seeking such details as name, cellphone number, state and country of residence – but for one standout question. It asks the prospective footsoldier of the Hindu Ecosystem to state their “special area of interest” and, lest it wasn’t clear what that meant, gives a set of examples.
It also asks them to make a “declaration” about joining the group online and/or on the ground. Our curiosity was heightened and, of course, we had to join. We filled in the form and became members of the Telegram group. We were later added to other associated groups.
Thus we came to have a fly-on-the-wall view of how this ecosystem operates, how it creates propaganda material, how it comes up with toxic narratives, and how it manufactures trends across social media platforms to whip up communal hatred and bigotry, and, of course, support for Hindutva. Oh, they also share toolkits, like the one put out by the climate advocate Greta Thunberg to support the farmer protests over which the Delhi police have lodged an FIR, and arrested a
young activist named Disha Ravi.
This is the sum of what we found: Kapil Mishra is leading a network of over 20,000 people who are working in an organised fashion to create and spread communal hatred.
Welcome to hate factory
On November 27, Misra posted a video for members of his network announcing that their first campaign would begin at 10 am that day, using the hashtag #JoinHinduEcosystem.
He said about 27,000 people had filled in the form and nearly 15,000 people had joined the Telegram group. Additionally, 5,000 people had signed up with the Hindu Ecosystem’s “Twitter team”. No points for guessing what social and gender groups the members came from: going by the usernames they were mostly upper caste Hindu men.
There was even someone impersonating Adityanath, Hindutva mascot and Uttar Pradesh chief minister. Because, why not? The first campaign was intended to get more people to join by tweeting out “sample tweets” with the given hashtag.
The same day, Mishra announced a parallel campaign to have people subscribe to
Organizer and
Panchjanya, house journals of Rashtriya Swayamsevak Sangh, the mothership of the multitude of Hindu supremacist organisations and militias called the Sangh Parivar.
To this end, videos were shared on the Hindu Ecosystem Telegram group featuring union minister Prakash Javadekar and MP Manoj Tiwari promoting
Panchjanya.
It was just the beginning. The group was soon inundated by a cascade of documents on running large-scale, far-reaching online campaigns to support, promote and “save” Hindutva in an organised fashion.
Spamming away to glory
The Hindu Ecosystem believes in spamming Twitter. Every week, they pick up a theme and do an intensive campaign around it, ready with mass propaganda and a bunch of fake news with bad aesthetics, to push the Hindutva ideology. In fact, in the Telegram group, they have pinned a message highlighting the topics that they will run organized campaigns on.
To understand how sample tweets work, see this document which was shared in the Telegram group. It is full of links such as these:
This is a URL code. Once you click on it you are redirected to Twitter and this happens:
Magic!
All the ecosystem members need to do is hit “Tweet” and, boom, Twitter spammed! If enough people spam it at the right time, the hashtag starts trending. Just scroll down
this trend and you can spot the pattern easily.
There are several such documents in the Telegram group, with detailed instructions on when and how to start posting the tweets. Here’s one on #AntiHinduCAAriots and another on the Delhi carnage:
And here is
the result. Thousands and thousands of such tweets were posted.
They don’t just spam Twitter, they also monitor social media to see if they are making any impact. Screenshots are shared about how their posts are doing, with encouragement to push tweets more and spam more.
Resource material
Aside from sample tweets, resource material and toolkits are often shared in the group. They come with such titles as “Islam News”, “Irresponsible China”, and “Church Speaks”.
What do these documents contain? Here is the one on “Islam News”.
The idea seems to be to supply constant whataboutery ammunition against Christianity, Islam, and China. Because, besides news items, tips are occasionally supplied about how to present a news story.
A key point that is being made to denounce the Greta toolkit as an “international conspiracy” against India is that it contained dates for when to conduct online and offline activities to draw attention to the farmer protests. The Hindu Ecosystem does the same, but where Greta shared one document to support a legitimate cause, Mishra’s group shares multiple documents
a day to increase hate towards different minority communities.
In case you are interested in following the future campaigns of the group, they have provided a calendar for March. Enjoy.
Generation of content. Wonder how that works? Well, we can throw some light on that.