Whatever your view on the media, the Athletic or the Journalists involved, in key positions, the people making the key decisions lack experience and they very much appear to be learning as they go. Their sole qualification appears to be having "been involved in the club for years".
Appointing a former player as a coach, or promoting a coach from the youth team is one thing - if you have an experienced and established coaching team alongside, or an experienced, elite manager who is heavily involved in coaching. United have neither.
What is more bizarre for me is the clubs inability to build an overall structure which works in the modern game and the apparent inability to make decisive calls. The Director of Football farce went on for an age until, in the end, Darren Fletcher was appointed to what appears to be that role - a former player with little to no experience. You would think that a club of United's stature and resources could have gone out and appointed any one of a number of more qualified people for that job. In fact, to a certain degree, they could have cherry picked anyone in the footballing world.
It all smacks to me of those running the club not wanting to bring someone in with more knowledge of the game and specifically the administration aspect who will start asking difficult questions, or make demands that actually highlight the fact that change is needed and that the ways things have been done, isn't good enough. Far easier to give the job to someone "in house" who won't rock the boat.
At the end of the day, whether you agree with what the media are saying or not, clearly whatever the club are doing now, isn't working. Hundreds of millions have been spent and this year, world class players brought in and on the pitch, we're a shambles.
For me, someone external needs to come in and make huge changes, root and branch. The "United way" nonsense is simply being used to justify jobs for the boys and the acceptance of mediocrity, and it's lead to a place where the team, and worse, the club appears to be completely directionless.