Yeah I don't get any of that shit tbh. Maybe I'm not as invested in Football as some people I guess.
I think there's a distinction to be made, and this applies equally to pundits. I had contempt and hostility for the United players based on their performances last season, but I don't know any of them personally as people.
People tend to agree with pundits whose opinions tally with their own, but to use Souness as an example (being his thread), he has often been cynical about United and their fans, suggesting the campaign against the Glazers was purely because things were crap on the field and we did not campaign against them when Ferguson was in charge. This is a bullshit opinion, but I don't know the man.