I probably didnt explain the point i was making very well, was distracted my kids trying to get educated, selfish little things haha.
Kids support whos winning, exactly, I agree with ya. Thats the point I am making. And im pretty sure you know yourself that the majority of kids stick to the same team the entirety of their lives!! Most of my mates (32-38) are Liverpool fans or United fans based on them being the successful teams of that era, lads I play football with (20-24)have a few more Chelsea fans etc, and much less United fans. Give it 5-10 years and if the club hasnt gotten back to winning ways, there will be a serious drop off in merchandise sales which will effect the club. Some one mentioned kids dont buy merchandise, their parents do. Well obviously, but kids look for bed cloths, curtains, mugs, slippers, footballs, full kits, school bags, pencil cases, etc etc its huge part of the clubs income that I can see a massive drop off coming in the next few years. It will still be higher than most, but will be a big enough drop off to cause serious concern for the money men.
OR maybe I'm working myself into knots about nothing. Im just lookng for any glimmer of hope that would make the current owners abandon ship!!