So why didn't they sell to the Arabs before they bought Newcastle.
just playing devils advocate but I think the brand is looking quite fecked for the first time since they took over, thus making it much harder to do commercial deals.. we're entering peak banter club territory at this point, and also our fans have started boycotting sponsors too
that and realising the operational profit of the company is no longer enough to keep the club in the Champions League more often than not