There’s no competition at all. People who love football or games like these don’t have any other options, it’s the only competitor in the market. It’s also addictive for a lot of people, even the ones who say the game is terrible, they’ll still pick it up and play it, especially FUT because again, it’s genuinely addictive for a lot of people.
It’s a case for a lot of sports games right now. Madden is the same. WWE games have been horrendous online and ran into the ground by 2K. It’s not just EA. A lot of them get comfortable without competition.
The thing is the game actually has some good things about it, let down by the other half being terrible. It sells so well that it’s almost as if they’ve become lazy and can’t be bother to implement actual new stuff.