Ed Woodward has resigned from Manchester United | 2024: Returns to football

"In fact, I go on Instagram and write: 'My next club will be Manchester United'. I was so tired of the negotiations that I didn't think about the fact that Manchester was listed. You're not allowed to make announcements like that if the matter isn't clear. All hell broke loose. Mino wanted to kill me", Zlatan writes in the book according to Aftonbladet.

Zlatan Ibrahimovic says that Ed Woodward, the CEO of United, became up in arms when he saw the post. In the same vein, the Swede was forced to apologize to the club's management.

"'It's only my fault, Mino Raiola has nothing to do with it. I lost my patience, that's all. I felt like I was standing in quicksand, trying to do something to move forward, without thinking about the consequences. If the deal falls through now, then so be it, we'll let it go. I'm the one who did it wrong. I apologize once again'", writes Zlatan according to Aftonbladet, and talks about Woodward's response to the apology:


"'You have ruined a PR plan worth five million pounds.' They had planned a surprise campaign and a presentation with special effects à la Hollywood. And I ruined it all with a social media update."

God I hate him and I love Zlatan for making the little cockwart seethe.

:lol:
 
"In fact, I go on Instagram and write: 'My next club will be Manchester United'. I was so tired of the negotiations that I didn't think about the fact that Manchester was listed. You're not allowed to make announcements like that if the matter isn't clear. All hell broke loose. Mino wanted to kill me", Zlatan writes in the book according to Aftonbladet.

Zlatan Ibrahimovic says that Ed Woodward, the CEO of United, became up in arms when he saw the post. In the same vein, the Swede was forced to apologize to the club's management.

"'It's only my fault, Mino Raiola has nothing to do with it. I lost my patience, that's all. I felt like I was standing in quicksand, trying to do something to move forward, without thinking about the consequences. If the deal falls through now, then so be it, we'll let it go. I'm the one who did it wrong. I apologize once again'", writes Zlatan according to Aftonbladet, and talks about Woodward's response to the apology:


"'You have ruined a PR plan worth five million pounds.' They had planned a surprise campaign and a presentation with special effects à la Hollywood. And I ruined it all with a social media update."

God I hate him and I love Zlatan for making the little cockwart seethe.
Five fecking mil just to announce a signing. Sanchez probably got Beyonce money just for playing the piano. This cnut has made a complete mockery of this club.
 
I wish Zlatan had round house kicked him in the face while yelling I am a lion.
He is everything that is wrong with this club. Him and Utd DNA.
 
PR plan and Hollywood. Why am I not surprised.
Priorities laid bare
Five fecking mil just to announce a signing. Sanchez probably got Beyonce money just for playing the piano. This cnut has made a complete mockery of this club.
That shit can feck right off

This may come as a surprise to you but all clubs do this with big transfers. Those of you bitching about it, will be the exact same ones demanding why the club isn't spending on the next flavour of the month. Where do you think that money comes from? We don't have a state backing us or owners that have more money than sense, yet we've spent as much as any other club over the past 10 years.

Woodward has failed at many things, you have many sticks to beat him with but to be outraged that he may just try to monetise a big name signing is fecking brain dead levels of stupid.
 
This may come as a surprise to you but all clubs do this with big transfers. Those of you bitching about it, will be the exact same ones demanding why the club isn't spending on the next flavour of the month. Where do you think that money comes from? We don't have a state backing us or owners that have more money than sense, yet we've spent as much as any other club over the past 10 years.

Woodward has failed at many things, you have many sticks to beat him with but to be outraged that he may just try to monetise a big name signing is fecking brain dead levels of stupid.
The fact that he planned a PR campaign isn't the issue. The fact that the player knew nothing about it and was left in the dark about whether the whole transfer will happen at all is ridiculous.
 
The fact that he planned a PR campaign isn't the issue. The fact that the player knew nothing about it and was left in the dark about whether the whole transfer will happen at all is ridiculous.
Why would player know about it before he signed?
 
"In fact, I go on Instagram and write: 'My next club will be Manchester United'. I was so tired of the negotiations that I didn't think about the fact that Manchester was listed. You're not allowed to make announcements like that if the matter isn't clear. All hell broke loose. Mino wanted to kill me", Zlatan writes in the book according to Aftonbladet.

Zlatan Ibrahimovic says that Ed Woodward, the CEO of United, became up in arms when he saw the post. In the same vein, the Swede was forced to apologize to the club's management.

"'It's only my fault, Mino Raiola has nothing to do with it. I lost my patience, that's all. I felt like I was standing in quicksand, trying to do something to move forward, without thinking about the consequences. If the deal falls through now, then so be it, we'll let it go. I'm the one who did it wrong. I apologize once again'", writes Zlatan according to Aftonbladet, and talks about Woodward's response to the apology:


"'You have ruined a PR plan worth five million pounds.' They had planned a surprise campaign and a presentation with special effects à la Hollywood. And I ruined it all with a social media update."

God I hate him and I love Zlatan for making the little cockwart seethe.
No suprise whatsoever
 
I won't be fully content and optimistic about our future until this snivelling worm is long gone from the club. The public face of 8 years of failure and mismanagement.
 
Why would player know about it before he signed?
Ok, he does not need to know about that PR campaign while negotiations are ongoing, but that Zlatan made that post to force the negotiations to finish because he was losing patience with the slow/non-existent progress shows that Woodward was more focused on that PR stuff than on actually getting the negotiations through. Getting the paperwork with Zlatan done and tell him "we'll tell the world about in in two weeks, we want to prepare something special" would have been the right order. Otherwise you risk that the transfer fails and your beautiful PR campaign will never be used.
 
"In fact, I go on Instagram and write: 'My next club will be Manchester United'. I was so tired of the negotiations that I didn't think about the fact that Manchester was listed. You're not allowed to make announcements like that if the matter isn't clear. All hell broke loose. Mino wanted to kill me", Zlatan writes in the book according to Aftonbladet.

Zlatan Ibrahimovic says that Ed Woodward, the CEO of United, became up in arms when he saw the post. In the same vein, the Swede was forced to apologize to the club's management.

"'It's only my fault, Mino Raiola has nothing to do with it. I lost my patience, that's all. I felt like I was standing in quicksand, trying to do something to move forward, without thinking about the consequences. If the deal falls through now, then so be it, we'll let it go. I'm the one who did it wrong. I apologize once again'", writes Zlatan according to Aftonbladet, and talks about Woodward's response to the apology:


"'You have ruined a PR plan worth five million pounds.' They had planned a surprise campaign and a presentation with special effects à la Hollywood. And I ruined it all with a social media update."

God I hate him and I love Zlatan for making the little cockwart seethe.

So we missed Zlatan playing piano with whole orchestra behind him??
 
He’s very good at the commercial side of stuff, if he stuck to that and left the football decisions to a proper football person he’d actually be a huge asset to the club.

Yes, selling Manchester United is hard work...Seriously, grab a bunch of plain t shirts. Slap a United logo on them and watch them sell out in no time. I have never understood this nonsense that hes good at selling United. Some person said it once, and now its just the go to thing to say because you want to look reasonable. This man has wasted millions in transfers, wages and pr bullshit. Hes shit at his job if his job is not to waste money. If selling united to investors, sponsors and the media is the goal, the outbreak monkey could do that.
 
Why would Zlatan care about a PR campaign worth 5 million? Chump change. He earned that himself in the space of 20 weeks.

Woodward can take his PR industry and shove it. God knows how much we waste on all those cretinous hipsters in the PR department to monitor every players social feeds 24/7.
The same PR industry that pays for those players to be on the pitch.

Without sponsors, without endorsements, we don't sign players. Not fecking rocket science.
 
Woodward wasn't the mastermind behind commercial deals...that was Richard Arnold. By most accounts, Richard is allowing John Murtough and Fletch to run the football side of things, while he (Arnold) oversees the club and the operations of it all.
 
Why would Zlatan care about a PR campaign worth 5 million? Chump change. He earned that himself in the space of 20 weeks.

Woodward can take his PR industry and shove it. God knows how much we waste on all those cretinous hipsters in the PR department to monitor every players social feeds 24/7.

It's about professionalism and not being a dickhead.

There are people earning their salary for doing all this, projects etc and someone blew it up in their face.
 
If he would have appointed a DoF like Rangnick years ago he’d probably be a hero now, his years of stubbornness have held this club back.

Absolutely no football knowledge sat in a position at the of the top clubs in world football a multi billion pound club/business? absolute mess.
 
No, it doesn't. TV money and fans do. Commercial revenue is about 1/3rd of total revenue. Of that a small fraction is probably traceable to social media PR campaigns/influence. Major corporate sponsorship makes up the vast majority.

Of course the PR idiots would tell you that without the club getting x million likes on instagram, Chevorlet and TeamViewer wouldn't be interested in sponsoring us. But obviously they have to say that because it's the only way to justify their own existence.

"Not fecking rocket science".
Do you understand that all of the above falls under PR? PR is marketing ffs.

Those same sponsors you list will have clauses in the contracts that dictate that specific amount of exposure the club must provide to justify the sponsorship amounts.

If you don’t understand basic concepts of marketing, stop embarrassing yourself.
 
Nothing story, every club does it.

A lot has gone wrong with Woodward, but this is a nothing story.
 
The interesting part of the story isn't that Woody had a Hollywood style...whatever planned. As others have said, that's to be expected and a nothing story. No - what's interesting is that he let it get to a point where Zlatan could feck up the thing by posting something on social media: poor communication (or total lack of it) seems to be one of Ed's specialties.
 
The fact that he planned a PR campaign isn't the issue. The fact that the player knew nothing about it and was left in the dark about whether the whole transfer will happen at all is ridiculous.
The said player has a 100 ft tall ego and needs to chill at times.
 
What's wrong with it. It's pretty normal and expected with lots of sponsors needing time to prepare etc.
A lot. And it’s not just that, it’s a long list with Disneyland and all the pathetic stuff. All we have had since SAF retired is PR plans, etc. I’d rather we had focused on a footballing plan.
Ideally you have both, especially at a club like United with the football side being the priority.
 
PR planning, Disneyland, Hollywood etc. aint the problem on its own. Dunno are some acting dumb or what.
 
Zlatan also quoted Mino as also being furious at him over this. Missing out on a lifetime supply of pot noodles put a real cloud on the deal for him.
 
This may come as a surprise to you but all clubs do this with big transfers. Those of you bitching about it, will be the exact same ones demanding why the club isn't spending on the next flavour of the month. Where do you think that money comes from? We don't have a state backing us or owners that have more money than sense, yet we've spent as much as any other club over the past 10 years.

Woodward has failed at many things, you have many sticks to beat him with but to be outraged that he may just try to monetise a big name signing is fecking brain dead levels of stupid.
Good Post
 
Why would Zlatan care about a PR campaign worth 5 million? Chump change. He earned that himself in the space of 20 weeks.

Woodward can take his PR industry and shove it. God knows how much we waste on all those cretinous hipsters in the PR department to monitor every players social feeds 24/7.

Because all the PR bullshit and Hollywood hype around the game enables him to earn so much in the first place. It’s a game he’s handsomely rewarded for playing.
 
A lot. And it’s not just that, it’s a long list with Disneyland and all the pathetic stuff. All we have had since SAF retired is PR plans, etc. I’d rather we had focused on a footballing plan.
Ideally you have both, especially at a club like United with the football side being the priority.

Er... no. That disneyland thingy while grotesque to you purist is what enables us to spend hundreds of millions every year.

Just because our footballing side is stuck doesnt mean the marketing department is wrong. They're doing a fine job and in my eyes it's important to build a new sets of new united supporters who will continue to become our backbone for years to come.

And while our football is stuck at least they're doing something. Ideally we have both but at least one of them is working
 
The interesting part of the story isn't that Woody had a Hollywood style...whatever planned. As others have said, that's to be expected and a nothing story. No - what's interesting is that he let it get to a point where Zlatan could feck up the thing by posting something on social media: poor communication (or total lack of it) seems to be one of Ed's specialties.

Come on... dont tell me zlatan has no knowledge of what's going on. He accepted the deals. He knew he's coming. He could have asked his agent and they'd let him know.

And he could have easilly played along with official date of announcement. Going ahead of schedule could really fecked up alot of things marketing wise. The planned official statement, sponsor websites, even MUFC store needs time to update their players number and name requests etc. Might seems trivial to us but to those in said department it's huge
 
This may come as a surprise to you but all clubs do this with big transfers. Those of you bitching about it, will be the exact same ones demanding why the club isn't spending on the next flavour of the month. Where do you think that money comes from? We don't have a state backing us or owners that have more money than sense, yet we've spent as much as any other club over the past 10 years.

Woodward has failed at many things, you have many sticks to beat him with but to be outraged that he may just try to monetise a big name signing is fecking brain dead levels of stupid.

Bang on.
 
Yes, selling Manchester United is hard work...Seriously, grab a bunch of plain t shirts. Slap a United logo on them and watch them sell out in no time. I have never understood this nonsense that hes good at selling United. Some person said it once, and now its just the go to thing to say because you want to look reasonable. This man has wasted millions in transfers, wages and pr bullshit. Hes shit at his job if his job is not to waste money. If selling united to investors, sponsors and the media is the goal, the outbreak monkey could do that.

Er no... he's doing his job. Actually it's the so called football man that wasted shitloads of money. LvG, saf who appointed moyes and helped recommended ole, jose. All those are supposedly football man.

Ed's biggest mistake is listening to supposedly football god SAF. If only he trusted his moneyball wallstreet style stats and logical thinking we'd be a much better team hiring proper person with a fit and proper test.
 
Yes, selling Manchester United is hard work...Seriously, grab a bunch of plain t shirts. Slap a United logo on them and watch them sell out in no time. I have never understood this nonsense that hes good at selling United. Some person said it once, and now its just the go to thing to say because you want to look reasonable. This man has wasted millions in transfers, wages and pr bullshit. Hes shit at his job if his job is not to waste money. If selling united to investors, sponsors and the media is the goal, the outbreak monkey could do that.

this shows a real lack of understanding of how a corporate machine works and a nativity in any sort of commercial deal with another large corporate.
 
Ok, he does not need to know about that PR campaign while negotiations are ongoing, but that Zlatan made that post to force the negotiations to finish because he was losing patience with the slow/non-existent progress shows that Woodward was more focused on that PR stuff than on actually getting the negotiations through. Getting the paperwork with Zlatan done and tell him "we'll tell the world about in in two weeks, we want to prepare something special" would have been the right order. Otherwise you risk that the transfer fails and your beautiful PR campaign will never be used.
Even his own agent was angry that Zlatan did that. There is absolutely no blame whatsoever that can be attributed to Ed here. I know he is a easy target but these commercial deals enable us to buy shiny new players even during pandemic.