pocco
loco
The thought of Ed Woodward having a go at Zlatan makes me laugh. I bet Zlatan didn't give two shits deep down.
"In fact, I go on Instagram and write: 'My next club will be Manchester United'. I was so tired of the negotiations that I didn't think about the fact that Manchester was listed. You're not allowed to make announcements like that if the matter isn't clear. All hell broke loose. Mino wanted to kill me", Zlatan writes in the book according to Aftonbladet.
Zlatan Ibrahimovic says that Ed Woodward, the CEO of United, became up in arms when he saw the post. In the same vein, the Swede was forced to apologize to the club's management.
"'It's only my fault, Mino Raiola has nothing to do with it. I lost my patience, that's all. I felt like I was standing in quicksand, trying to do something to move forward, without thinking about the consequences. If the deal falls through now, then so be it, we'll let it go. I'm the one who did it wrong. I apologize once again'", writes Zlatan according to Aftonbladet, and talks about Woodward's response to the apology:
"'You have ruined a PR plan worth five million pounds.' They had planned a surprise campaign and a presentation with special effects à la Hollywood. And I ruined it all with a social media update."
God I hate him and I love Zlatan for making the little cockwart seethe.
Five fecking mil just to announce a signing. Sanchez probably got Beyonce money just for playing the piano. This cnut has made a complete mockery of this club."In fact, I go on Instagram and write: 'My next club will be Manchester United'. I was so tired of the negotiations that I didn't think about the fact that Manchester was listed. You're not allowed to make announcements like that if the matter isn't clear. All hell broke loose. Mino wanted to kill me", Zlatan writes in the book according to Aftonbladet.
Zlatan Ibrahimovic says that Ed Woodward, the CEO of United, became up in arms when he saw the post. In the same vein, the Swede was forced to apologize to the club's management.
"'It's only my fault, Mino Raiola has nothing to do with it. I lost my patience, that's all. I felt like I was standing in quicksand, trying to do something to move forward, without thinking about the consequences. If the deal falls through now, then so be it, we'll let it go. I'm the one who did it wrong. I apologize once again'", writes Zlatan according to Aftonbladet, and talks about Woodward's response to the apology:
"'You have ruined a PR plan worth five million pounds.' They had planned a surprise campaign and a presentation with special effects à la Hollywood. And I ruined it all with a social media update."
God I hate him and I love Zlatan for making the little cockwart seethe.
PR plan and Hollywood. Why am I not surprised.
Priorities laid bare
Five fecking mil just to announce a signing. Sanchez probably got Beyonce money just for playing the piano. This cnut has made a complete mockery of this club.
That shit can feck right off
The fact that he planned a PR campaign isn't the issue. The fact that the player knew nothing about it and was left in the dark about whether the whole transfer will happen at all is ridiculous.This may come as a surprise to you but all clubs do this with big transfers. Those of you bitching about it, will be the exact same ones demanding why the club isn't spending on the next flavour of the month. Where do you think that money comes from? We don't have a state backing us or owners that have more money than sense, yet we've spent as much as any other club over the past 10 years.
Woodward has failed at many things, you have many sticks to beat him with but to be outraged that he may just try to monetise a big name signing is fecking brain dead levels of stupid.
Why would player know about it before he signed?The fact that he planned a PR campaign isn't the issue. The fact that the player knew nothing about it and was left in the dark about whether the whole transfer will happen at all is ridiculous.
No suprise whatsoever"In fact, I go on Instagram and write: 'My next club will be Manchester United'. I was so tired of the negotiations that I didn't think about the fact that Manchester was listed. You're not allowed to make announcements like that if the matter isn't clear. All hell broke loose. Mino wanted to kill me", Zlatan writes in the book according to Aftonbladet.
Zlatan Ibrahimovic says that Ed Woodward, the CEO of United, became up in arms when he saw the post. In the same vein, the Swede was forced to apologize to the club's management.
"'It's only my fault, Mino Raiola has nothing to do with it. I lost my patience, that's all. I felt like I was standing in quicksand, trying to do something to move forward, without thinking about the consequences. If the deal falls through now, then so be it, we'll let it go. I'm the one who did it wrong. I apologize once again'", writes Zlatan according to Aftonbladet, and talks about Woodward's response to the apology:
"'You have ruined a PR plan worth five million pounds.' They had planned a surprise campaign and a presentation with special effects à la Hollywood. And I ruined it all with a social media update."
God I hate him and I love Zlatan for making the little cockwart seethe.
Ok, he does not need to know about that PR campaign while negotiations are ongoing, but that Zlatan made that post to force the negotiations to finish because he was losing patience with the slow/non-existent progress shows that Woodward was more focused on that PR stuff than on actually getting the negotiations through. Getting the paperwork with Zlatan done and tell him "we'll tell the world about in in two weeks, we want to prepare something special" would have been the right order. Otherwise you risk that the transfer fails and your beautiful PR campaign will never be used.Why would player know about it before he signed?
"In fact, I go on Instagram and write: 'My next club will be Manchester United'. I was so tired of the negotiations that I didn't think about the fact that Manchester was listed. You're not allowed to make announcements like that if the matter isn't clear. All hell broke loose. Mino wanted to kill me", Zlatan writes in the book according to Aftonbladet.
Zlatan Ibrahimovic says that Ed Woodward, the CEO of United, became up in arms when he saw the post. In the same vein, the Swede was forced to apologize to the club's management.
"'It's only my fault, Mino Raiola has nothing to do with it. I lost my patience, that's all. I felt like I was standing in quicksand, trying to do something to move forward, without thinking about the consequences. If the deal falls through now, then so be it, we'll let it go. I'm the one who did it wrong. I apologize once again'", writes Zlatan according to Aftonbladet, and talks about Woodward's response to the apology:
"'You have ruined a PR plan worth five million pounds.' They had planned a surprise campaign and a presentation with special effects à la Hollywood. And I ruined it all with a social media update."
God I hate him and I love Zlatan for making the little cockwart seethe.
He’s very good at the commercial side of stuff, if he stuck to that and left the football decisions to a proper football person he’d actually be a huge asset to the club.
He’s my least favourite person in football. Would rather spend a day with the Liverpool players after winning a trophy than this cnut.
A snivelling yes man to the glazers and has been the perfect implementer at maximising their profit from the club.
The same PR industry that pays for those players to be on the pitch.Why would Zlatan care about a PR campaign worth 5 million? Chump change. He earned that himself in the space of 20 weeks.
Woodward can take his PR industry and shove it. God knows how much we waste on all those cretinous hipsters in the PR department to monitor every players social feeds 24/7.
PR plan and Hollywood. Why am I not surprised.
Why would Zlatan care about a PR campaign worth 5 million? Chump change. He earned that himself in the space of 20 weeks.
Woodward can take his PR industry and shove it. God knows how much we waste on all those cretinous hipsters in the PR department to monitor every players social feeds 24/7.
Do you understand that all of the above falls under PR? PR is marketing ffs.No, it doesn't. TV money and fans do. Commercial revenue is about 1/3rd of total revenue. Of that a small fraction is probably traceable to social media PR campaigns/influence. Major corporate sponsorship makes up the vast majority.
Of course the PR idiots would tell you that without the club getting x million likes on instagram, Chevorlet and TeamViewer wouldn't be interested in sponsoring us. But obviously they have to say that because it's the only way to justify their own existence.
"Not fecking rocket science".
The said player has a 100 ft tall ego and needs to chill at times.The fact that he planned a PR campaign isn't the issue. The fact that the player knew nothing about it and was left in the dark about whether the whole transfer will happen at all is ridiculous.
A lot. And it’s not just that, it’s a long list with Disneyland and all the pathetic stuff. All we have had since SAF retired is PR plans, etc. I’d rather we had focused on a footballing plan.What's wrong with it. It's pretty normal and expected with lots of sponsors needing time to prepare etc.
Good PostThis may come as a surprise to you but all clubs do this with big transfers. Those of you bitching about it, will be the exact same ones demanding why the club isn't spending on the next flavour of the month. Where do you think that money comes from? We don't have a state backing us or owners that have more money than sense, yet we've spent as much as any other club over the past 10 years.
Woodward has failed at many things, you have many sticks to beat him with but to be outraged that he may just try to monetise a big name signing is fecking brain dead levels of stupid.
Why would Zlatan care about a PR campaign worth 5 million? Chump change. He earned that himself in the space of 20 weeks.
Woodward can take his PR industry and shove it. God knows how much we waste on all those cretinous hipsters in the PR department to monitor every players social feeds 24/7.
A lot. And it’s not just that, it’s a long list with Disneyland and all the pathetic stuff. All we have had since SAF retired is PR plans, etc. I’d rather we had focused on a footballing plan.
Ideally you have both, especially at a club like United with the football side being the priority.
The interesting part of the story isn't that Woody had a Hollywood style...whatever planned. As others have said, that's to be expected and a nothing story. No - what's interesting is that he let it get to a point where Zlatan could feck up the thing by posting something on social media: poor communication (or total lack of it) seems to be one of Ed's specialties.
This may come as a surprise to you but all clubs do this with big transfers. Those of you bitching about it, will be the exact same ones demanding why the club isn't spending on the next flavour of the month. Where do you think that money comes from? We don't have a state backing us or owners that have more money than sense, yet we've spent as much as any other club over the past 10 years.
Woodward has failed at many things, you have many sticks to beat him with but to be outraged that he may just try to monetise a big name signing is fecking brain dead levels of stupid.
Yes, selling Manchester United is hard work...Seriously, grab a bunch of plain t shirts. Slap a United logo on them and watch them sell out in no time. I have never understood this nonsense that hes good at selling United. Some person said it once, and now its just the go to thing to say because you want to look reasonable. This man has wasted millions in transfers, wages and pr bullshit. Hes shit at his job if his job is not to waste money. If selling united to investors, sponsors and the media is the goal, the outbreak monkey could do that.
Yes, selling Manchester United is hard work...Seriously, grab a bunch of plain t shirts. Slap a United logo on them and watch them sell out in no time. I have never understood this nonsense that hes good at selling United. Some person said it once, and now its just the go to thing to say because you want to look reasonable. This man has wasted millions in transfers, wages and pr bullshit. Hes shit at his job if his job is not to waste money. If selling united to investors, sponsors and the media is the goal, the outbreak monkey could do that.
Even his own agent was angry that Zlatan did that. There is absolutely no blame whatsoever that can be attributed to Ed here. I know he is a easy target but these commercial deals enable us to buy shiny new players even during pandemic.Ok, he does not need to know about that PR campaign while negotiations are ongoing, but that Zlatan made that post to force the negotiations to finish because he was losing patience with the slow/non-existent progress shows that Woodward was more focused on that PR stuff than on actually getting the negotiations through. Getting the paperwork with Zlatan done and tell him "we'll tell the world about in in two weeks, we want to prepare something special" would have been the right order. Otherwise you risk that the transfer fails and your beautiful PR campaign will never be used.