Not surprised at this at all. As I mentioned, in North America getting a new General Manager (GM, the DoF equivalent) takes weeks at most to get done and the new GM is usually in place very shortly after the old one is sacked.
The problem here is that the revenue and profits continue to rise, which allows the current management to continue to toss out garbage about a commitment to winning because they just point to the financial success as evidence that they know how to make money ergo they know how to create a winning team.
United is, in a sense, too big to fail at the moment. This will continue until United’s performance begins to erode its ability to increase profits. Given the payout of being in the PL, the TV/streaming/partnerships etc. I don’t think decreasing revenues kick in for several years unless United gets relegated and/or misses EL and CL play for 5-7 years consecutively.
The bigger issue here is losing out on future generations who aren’t born into die hard United families, who don’t see players they dream about becoming when they get older.
Aside from Pogba and De Gea is there anyone else that a kid would want to become when he grows up? Or do you think they’d rather be the next De Bruyne, Aguero, Sterling, Salah, or Van Dijk.
Maybe some kids in Wales want to be the next Daniel James, but when you have 670 million person global fan base, United needs marque players for kids to emulate and they need winning teams to embrace, otherwise the next generation of fans become City fans or Liverpool fans.