The West Ham Way
A wise man once said that the three keys to a healthy relationship are attention, affection and appreciation. A mantra we can bring into all our relationships you would agree? Let me tell you about a relationship in our life.
We haven’t had much luck with relationships one could say. Our previous two relationships could be described as quite tumultuous in the worst sense of the word. We endured a relationship with a man who, looking to do some renovations, asked us to pay a quite significant amount for the ‘right’ to pay for our relationship… He offered us what he called a ‘bond’ which gave us a right to pay for what we could already pay for. Needless to say, we didn’t accept that.
We eventually coped some sense and moved onto our next relationship and we were still searching for love. We thought we’d found our man, an exciting Icelandic sugar daddy who promised us the world and delivered at the start. Then the financial crash happened and it all went sour. We ended up with a broke billionaire who wanted to take a break from us. Our relationship failed yet again.
Third time is charm they said. How could our next relationship get any worse?
In 2010, you came along and self-proclaimed that you were saving us. You proclaimed you were one of us, even though that wasn’t true. Davids Sullivan and Gold, along with their henchwoman Karen Brady. You proclaimed that you were our ‘saviours’ and we would have become extinct if they didn’t arrive.
Some of us believed you, some were sceptical but most thought things couldn’t be much worse than our previous relationships.
Funnily enough, we are slow to learn our lesson and we remained hesitant to walk away from our relationship. Like most relationships, especially when it’s unrequited love, there is usually a break-point however. When was ours?
Was it when you cut off the season tickets of the legends of our club for cost savings?
Was it when you sacked long standing employees of our club for cost saving purposes yet pay some of our players over £100k a week?
Was it when you tried to renege on an agreed Season Ticket offer with your most loyal fans?
Was it when you have essentially disowned our heritage and not invested and almost abandoned our academy?
Was it when you didn’t invest in our training facilities in your whole ownership era?
Was it when you sold our home without us having a say?
Was it when you sold our soul for corporate greed?
Was it when you moved us to an Athletics stadium, not a football stadium?
Was it when you promised us Champions League football in five years?
Was it when you promised us the next level if we moved ground? By next level, did you mean Championship?
Was it when you promised us world-class players but signed Jonathan Calleri and Gokhan Tore instead?
Was it when you sold our best player, Dimitri Payet and replaced him with Robert Snodgrass?
Was it when you attempted an obvious gentrification of our loyal support base?
Was it when you hired nightclub bouncers and cage fighters to moonlight as stewards so you could forcibly eject season ticket holders that wanted to stand?
Was it when you said you’d help clear our debts but those debt levels remain the same seven years later but have been replaced with your money.
Was it when you started charging us 7% interest on that money you put into the club? Yes, that is 7% interest they are charging the club. 7% per annum on £100 million.
Was it when you introduced a premium phone line for buying tickets, a phone line belonging to a company you owned?
Was it when you made a donation to the Conservative party on the club’s behalf? With the knowledge that our CEO, Karen Brady, is member of said party and received a life peer from that party around the same time?
Was it when you allowed your teenage son to manage our social media output and criticise managers/players in public?
Was it when you organised club plants on fans websites and forums to defend your actions?
Was it when you wanted to play football manager and buy the players you wanted, as opposed to the players the manager wanted?
Was it when you always took the free, cheap and loan option in regards to the above?
Was it when you threatened to sue another club’s owner when he called you up for the liar and shyster you are?
Was it when you constantly undermined all our managers?
Was it when you attempted to discredit and undermine one of the only remaining good things about this club, a decent and honest man, Slaven Bilic?
Was it when you once again took the cheap and easy option, and rewarded failure, by appointing David Moyes?
Was it the constant lies and trying to take us for fools?
Or was it simply a combination of all the above and much, much more?
You know the cost of everything but the value of nothing. You’ve both simultaneously managed to kill our club and our support. When apathy replaces anger, it can be a depressing realisation that this relationship has no future.
Time to leave. And time to leave now.
Fionn