1. This is a good article on the value of football club that describes that exact same things you are mentioning.
https://www.buyoutsinsider.com/theyre-in-the-big-leagues-now/
There are so many aspects to the return of an investment in Man Utd that are unknown, at the same time, the underlying value — like the “brand”/followers are there, unique, consistent, extremely rare etc — so the risk is definitely limited.
2. But if we look at like what have driven value for the Glazers, the aspect of ‘
sports washing’ has definitely driven up the prices. If you don’t have the Taksin Shinawatras, the Abramovics, the City owners — we wouldn’t be discussing 5-6bn for United.
Who foresaw that 17 years ago?
Another thing is the
geographical growth of football.
*The PL rights in the US is worth 27m per PL team per year.
*The PL rights for Denmark, Norway, Sweden and Finland is worth 20m per PL team per year.
*The entire Asia and Pacific area is worth 15m per year.
There are 4.3bn people living in the APAC area, 160 times more than in the Nordics.
The growth potential speak for itself.
3. It’s not easy to figure out what the metaverse is, there have been a lot of talk about NFTs and football, etc etc etc.
But like FIFA 2022 grossed 1.5bn — not in income from games sold, but from additional content sold in games. What was that sum 10 years ago? Zero?
4. There is constant legal developments, that’s my home field.
For example, one of the core principles of the EU is free movement of gods and services. Like Apple can’t sell iPhones for one price in Latvia and another in Germany. Geo blocking e-commerce sites is of course totally banned.
Recently the EU looked at the big movie producers. They found that their practice of like letting someone sell streamable movies only in a restricted geographical area to be totally in violation with these rules. The studio behind like Avatar 2 can for example not enter into an agreement with a streaming service in Croatia and let it stream Avatar 2, but only in Croatia, anymore.
Can the PL sell the TV rights to like Croatia, but forbid the Croatian TV channel streaming it from selling subscriptions to someone in like the Nordics paying a premium for it? It’s only a matter of time this carry over to football. Let’s say someone in Latvia acquires the PL rights for 6 years. How long before a natural born “disturber” buys those rights “for Latvia” and brings in a crew of UK experts and commentators and starts targeting the UK market? Sounds extreme right?
Check page 4, 5 and 6 of Man Utd’s annual report containing “risk factors”. The Board of Manchester United plc is extremely careful to describe this very development in the EU law and how it can affect our club — to avoid getting sued by investors.
That might of course be negative in a sense. But — once you get to that stage, it’s only a matter of time before football starts doing away with middle hands (the “TV channels”). That is a positive. And nothing is more valuable for a football club like Man Utd if we could start selling the rights to our own home games. That was largely what the Super League was about. Brentford‘s TV rights are worth what, 75% of our TV rights? In reality, our TV rights are worth like 75x Brentford’s.