A CLV Group analysis found that Manchester only monetizes around 1% of its 1.1 billion fans, which contributes to at least £700 million ($850 million) in revenue. “The CLV Group analyzed the US, India and Indonesian marketplaces previously, and across just three markets, we've been able to find through digital propositions such as web3, virtual match day experiences and streaming services that Manchester United can add between £250-£300 million ($300-$425 million) in revenue, which adds £1.5-£2 billion ($1.8-$2.4 billion) in market/enterprise valuation,” Joyce told Al-Monitor.
“When you factor the 400 million plus people across the Middle East who have an affinity for sport but are not loyal to one team presently, there would be a further £100 million ($120 million) of revenue potential opportunity for Manchester United to directly monetize its fans in those areas as well,” he added.