Great stuff, but I want to make one distinction that is very important to keep in mind — to understand the current events and analyze them properly.
Even when discussing long-term investments, a reference is often made to a 5 to 10 year horizon at the most. But when it comes to real long term investments — there is an idea that it is best to invest in strong sustainable brands that doesn’t have a shelf life.
Champagne is often used as an example. It’s not available to invest in, but many say that if they could invest in one thing long term, it would be champagne. There is a cap on how much that can be produced, and people will want to buy it in 350 years. Rolex. Infrastructure, air ports. Air lines. Power grids.
Another way to look at it is to look at what you as a ‘real’ long term investor is afraid of, and Nokia and Ericsson are good examples of that. The cell phone market is huuuge and growing, you have a clear 1 and 2, that seems to be hard to catch up. And then boom, over a 3-5 year period both those producers are more or less out of the market. The IBM stock has like been flat for 20 years.
Iconic brands that are immune to technical development are hard to find. MUFC is one of them. If someone sell MUFC in 50-100 years, I think that it’s a really good chance that the value of the club will have kept up with the economy as a whole. Can you say that for sure about Facebook, Google, GM or whatever? Maybe, maybe not.
But for an investor looking to spread the bets — it does make sense.
Consequently, the argument that ‘the only reason to invest in MUFC is sportswashing’ doesn’t hold water, for example.