Almost every potential owner has no experience running a football club. There are many better/ faster ways to get rich than owning a football club. There really is no way to completely own the market in football because you need relatively competitive teams to play against you to drive ratings and interest.
I think you’re just looking at this from a conventional view rather than from a strategic point of view. Apple, Netflix and Amazon, even Facebook to some extent, are in the content business. Sports are just another form of content. These guys are driven by stock price, earnings and dividends. I guarantee you, IF they are looking at United, a huge pillar of the business case is subscriber base. Apple TV, Amazon and Netflix are all subscription driven. How many subscribers do you expect to add based on the United content you can deliver?
Even though it’s a 6b acquisition, buying a single team is a pretty narrow viewpoint. Why do that when you have the cash to buy broadcasting rights for the entire PL? Champions League? Amazon has already bought NFL broadcasting rights for Thursday night games…
Great point, and I 100% agree.
It would of be done to obtain subscribers, if they are after getting as many fans as possible to subscribe, they should buy the broadcasting rights for the Premier League/Champions League instead. If they are after MUTV content and subscribers, buy a license to those rights.
The only reason for Amazon (or any other streamer) to buy Man Utd is for
competition reasons. If they own us, nobody can outbid them for carrying Man Utd unique content. I 100% think there is a market here. I have not at all kept track with these sports documentaries. Was it HBO that started with the 24/7 thing back in like 09 or something? Its basically a documentary that won an Emmy in which they follow a sports team or athlete 24/7 leading up to a big event and where you get unprecedented access. I am sure there are a ton of examples around the Premier League, I've not seen any of them. But they are definitely on to something. How many Man Utd fans would sign up to a streaming service for 7-8£ a month to watch a show giving you unprecedentedly access to Ten Hag and behind the scenes with the team, say early in the season. Tactical preparation before game, discussions with players etc. Definitively "trade secrets" to some extent, but like this is entertainment. How many would sign up for a streaming service that had a show following us behind the scenes during the January transfer window? 300,000 are paying a yearly fee to be a member of the club, and you barely get anything for it unless you visit Manchester to watch games, right? Around 68m on average watch our games. Would a million sign up to watch content like that? Three millions? If its the first of its kind, its probably more than that. I don't know what the going rate is for a streaming service to get a million viewers -- but its a lot.
I think these type of things are coming for sure. But they aren't quite here yet. MUTV have tried for ages, but they can't really be creative enough.
But that is "it" for Amazon and the other streaming services. They would buy us to stop anyone else from getting perpetual exclusive rights to Man Utd broadcasting rights outside of competition games. Amazon paid 250m USD for the rights to the Rings of Power series and 400m USD to make the first season. I have no idea how many new subscribers they got from that series, it was seen by like 25m per episode, but some of course had prior subscriptions and many surely canceled their after only watching that series.
The upside with buying Manchester United isn't even there yet. How many new Prime subscribers would they get if they just bundled MUTV with Prime? 150,000? Its not worth a 9bn investment (including investment in the squad and infrastructure). But at the same time -- if they bought us and did it properly, I actually don't think they would regret it. Lets say you build up a football group like Manchester City have done. Get us, team up with Beckham and buy Inter Miami and Zlatan (who I think owns a team in Sweden), perhaps a Serie A team, a team in China, South America and a few other places. You definitely gain a lot from synergies like the City Group does. Its front heavy from an investment POV, but it shouldn't be a black hole requiring a lot of capital injects after 5-10 years. Add the streaming dimension where you create top notch behind the scenes content for each club. Pre-season tours. Get all the die hard fans to become Prime subscribers. The group of teams more or less breaks even. Maybe you can add 5 million subscribers yearly after say a couple of years. This is not tapping into the potential in Asia. But the "USP" this would have for Amazon that would make the investment add up is that all this is more or less "perpetual". A Lord of the Rings series is one off. Sure it will keep drawing subscribers and add depth to their content offering for years. But not to any big extent after a few years. Create a very successful football group with a extremely big fan following -- you have bought content that will draw subscribers for 100 years. If you buy the PL rights for 5 years, you own nothing after 5 years and a week.
Do I think it will happen? Think odds are very low, I wouldn't rule it out, but...