Chevrolet Logo Discussion (Manchester United Kits 2015/16)

why does it need to be a coloured logo, couldn't it have just been a white outline.

Good point. Surprised it's taken so long for someone to point it out.

Quick answer is that Chevrolet pay us feck loads of money so they do what they want.
 
why does it need to be a coloured logo, couldn't it have just been a white outline.

These days logos are very complex things. Size, colour and other seemingly intangible elements are every bit as important as the shape.
 
What did you guys think of this years home kit? I think it's our best kit in a very long period so the Chevy logo was fine by me. I havent heard much complains about it since the season started while everyone was slating it before. Just wait until the leaked kits who look cheap generally, are over.
 
Anyone now when the kit will be released? I read somewhere that we might have to wear our old kit on the tour cause our deal with Adidas doesn't start till August.
 
Anyone now when the kit will be released? I read somewhere that we might have to wear our old kit on the tour cause our deal with Adidas doesn't start till August.

Nike contract ends July 31st. Assume kits will be released first week of August.

Apparently utd have been trying to get Nike to agree ending contact early bit Nike have been, understandably somewhat intransigent
 
Nike contract ends July 31st. Assume kits will be released first week of August.

Apparently utd have been trying to get Nike to agree ending contact early bit Nike have been, understandably somewhat intransigent

Academy kits were delivered last month, the players are all booked in to collect their gear on the 1st August, I would imagine the club will make it available the same day.
 
Wait so some people don't like the Chevrolet logo.

You learn something new every day.

It's pompous, overblown and screams "Here I am motherfecker". Everything you'd expect from an U.S. car manufacturer I guess, so it fits the company well.

I personally liked the white simplicity of the AIG logo much better, especially as it wasn't pulling as much attention towards it as the Chevy logo does.

What I'm probably trying to say here is that it's not a bad logo persay it's just not a good looking fit for a football jersey.
 
It's pompous, overblown and screams "Here I am motherfecker". Everything you'd expect from an U.S. car manufacturer I guess, so it fits the company well.

I personally liked the white simplicity of the AIG logo much better, especially as it wasn't pulling as much attention towards it as the Chevy logo does.

What I'm probably trying to say here is that it's not a bad logo persay it's just not a good looking fit for a football jersey.

Money well spent from Chevrolet's point of view then?

Whether you hate/like it, it is eye catching and thats what an advert is supposed to be.
 
Money well spent from Chevrolet's point of view then?

Whether you hate/like it, it is eye catching and thats what an advert is supposed to be.

Of course it is but it's still visual pollution but I don't think the football forum is really the right place to discuss the thin moral edge on which advertisement does, or does not stand.

It also might be a bad deal for us as a club when the first thing you think about when you see our jersey is a car manufacturer and not our football club.
 
Money well spent from Chevrolet's point of view then?

Whether you hate/like it, it is eye catching and thats what an advert is supposed to be.

Off topic but not strictly true. Adverts are meant to stick in your brain or inspire good feelings about a brand not necessarily be solely eye catching. The loud route is always an option though.
 
Of course it is but it's still visual pollution but I don't think the football forum is really the right place to discuss the thin moral edge on which advertisement does, or does not stand.

It also might be a bad deal for us as a club when the first thing you think about when you see our jersey is a car manufacturer and not our football club.

For £50m per year its almost impossible for it to be a bad deal for the club, unless it was promoting something unsavoury which it isn't.

It's only the first thing you see when you look at the shirt if you let it bother you, just like sharp, vodafone, aig and aon before it i hardly notice it's there after the first few games.
 
Off topic but not strictly true. Adverts are meant to stick in your brain or inspire good feelings about a brand not necessarily be solely eye catching. The loud route is always an option though.

Yeah but thats with tv/radio ads, those ads can and do stick in your head or create a positive connection with a product.

Not sure how they would manage to inspire good feelings with an 8x4 inch static advert on a football shirt though.
 
For £50m per year its almost impossible for it to be a bad deal for the club, unless it was promoting something unsavoury which it isn't.

It's only the first thing you see when you look at the shirt if you let it bother you, just like sharp, vodafone, aig and aon before it i hardly notice it's there after the first few games.
I agree with this.
I think it would help to have that shirt on a team lifting a trophy. ATM there aren't any positive memories associated with it. At least no biggies.
 
Yeah but thats with tv/radio ads, those ads can and do stick in your head or create a positive connection with a product.

Not sure how they would manage to inspire good feelings with an 8x4 inch static advert on a football shirt though.
The principle behind sponsorship is that the 'positive feelings' someone has for the club are thought to transfer a bit to the sponsors simply as a result of the association. The more visible and immediate the connection is the more the 'positive feelings' could be expected to transfer, but it's certainly possible to take it too far. If the logo looks ugly as feck and people dislike it, then it'll do the sponsors no good whatsoever. That's definitely the case with this deal for a lot of people.
 
The principle behind sponsorship is that the 'positive feelings' someone has for the club are thought to transfer a bit to the sponsors simply as a result of the association. The more visible and immediate the connection is the more the 'positive feelings' could be expected to transfer, but it's certainly possible to take it too far. If the logo looks ugly as feck and people dislike it, then it'll do the sponsors no good whatsoever. That's definitely the case with this deal for a lot of people.


It's mostly just about exposure and raising awareness of a product more than anything else and this logo certainly does that. But anyway the discussion is drifting away form shirts again back to the fecking sponsorship logo and now even to the principles of advertising.

If im honest i have a hard time understanding why people are still moaning about it. Jesus make your peace with it, it's been 18 months.

Is it an eye sore, well yeah it is but aren't all shirt sponsorships ugly?

I've never looked at a picture of a shirt and thought ''wow that samsung logo really sets that shirt off'', they are all eye sores so what does it matter what's on there.

I certainly wouldn't want a big ugly tesco sign on the front of my house, but if they offered me £50,000 a year to put one up there i would soon learn to live with and ignore it, just like i have this.
 
Think theyre tired of wearing the same training gear for a year now? I imagine a lot of the stuff is worn out and that Nike arent exactly keen to provide extra material at this time. Anyone have an insider look on how that sort of thing plays out behind the scenes?
 
Granted, the Aon Nike warm up gear is really sharp. I probably prefer their training kits more than their actual 14/15 playing kits.
 
I think the fluorescent yellow kit is our GK away (hopefully the GK home kit has more flattering colours).

Aye, me too. The shorts for the third kit are a bit worrying though.

Don't worry, all the top Adidas clubs are having weird shorts on the 3rd kits, just look up the Juve and Milan 3rd kits for example... will probably make you feel better about ours.
 
Little known fact, Chevrolet's name originates from it's Suisse founder, Louis Chevrolet from the Neuchâtel area
 
Never been keen on those illuminous GK kits.

The others look nice. The black one doesn't look like it has that pattern on it which is good.
 
I just don't care for the v-neck on the new shirts. Wish it were like Madrid's last season, with just the little flap and button.
 
I've seen a lot worse than this effort... I have however seen a lot better as well! I want to see a kit where you stand back and think that must have taken a lot of thought and careful design, these just seem to lack something.
 
I actually prefer the Nike one too. Disappointed if that's the best Adidas could come up with.
 

It looks very similar to last seasons when they're side by side, just with Adidas stripes and a v neck collar.

That V neck looks too low or something... players don't play showing off their chest hair anymore :lol: