They probably cost around that to make anyway. He's just clearing out stock (most of his collection) like any store does. Especially for things that don't sell forever (phone shapes changing for new gens etc).
If he sold any at £18 or even £10 they were prob profitable.
It's a hobby for them, and since they can some people really enjoy making their own swag for branding and giving out to family/friends.
Selling it just gives an opportunity to reach some fans and somewhat justify the collection designed/produced for his own gift giving.
I work in an industry where the company often gives out lots of branded swag for free to friends/contacts. Part of it to help branding, but also cause it feels cool to give away stuff.
Just looking at Jlingz.com, the business is obviously dead in the water. I know that Jesse made some facemasks and donate 100% of the proceeds (I belive that was the case) to a MUFC hospital. Which is great, but that won't amount to much.
The CPO for online businesses is very high, especially in a market as flooded as apparel and athleisure, you won't get high on the google listing. The only way this type of operation works is if the brand name itself is hugely popular, which I guess was the case with Jesse at the start but that's dropped a bit now, perhaps the West Ham resurgence will do him some good. In some ways Im a bit happy to see that he hasnt been giving his brand a whole lot of attention and focused on other things, hopefully that has been trying to get back into the team - I know he's had family issues so that probably taken priority as well.
I looked at the accounting for Jesse's firm in 2020 and it's just a small time "from the bedroom" type of business. I made a longer comment on this last year because so many people were giving Jesse shit for spending all this money and time on the brand, when the truth was that he probably barely gives it a second thought, and his massive income makes the company losses a easily forgotten afterthought.
I think that Jesse originally wanted to have a successful clothing brand, but, anyone that's worked in a startup knows that if you don't invest your life, forget about it. I know that the company had at least one of his friends as a co-owner/employee, but yeah.. hard work and the brand was dependant on the professional success of its namesake.
As for the collection itself, it's just basic apparer with a logo on it, there's nothing about it that's new or haven't been done by hundreds before. Plus who are the customers? Kids and men in their early 20's. No 30+ year old is going to wear a hoodie with a handsymbol logo, that's a young mans choice of wear.
I think that the smartest thing for Jesse would be to simply give the stock away to fans through random giveaways, signed (if they want) and create some positive publicity for himself. And deactivate that "AW19" section, it's 2021.
