As an art form 3-D cinema simply stinks
As an art form 3-D cinema simply stinks | Kevin Maher - Times Online
So, “Avatar Day” has been and gone, but the dream of 3-D cinema is almost upon us. A 15-minute preview teaser for the director James Cameron’s 3-D sci-fi movie Avatar (his first fiction feature since Titanic in 1997) was released across the globe on Friday, and with it came the prospect of a world converted entirely to 3-D cinema, of a magical, mind-altering, cinema going experience for everyone, and of an art form utterly transformed. There is, however, just one snag: it’s all rubbish.
The trailer only managed to reveal, yet again, how 3-D is the ideal format for demonstrating the laws of diminishing returns. The initial thrill of witnessing alien flora poking, seemingly, through the cinema screen is quickly replaced by “spectacle fatigue” and the nagging sense that the story of giant, blue-skinned, jungle warriors flirting and fighting in a phosphorescent jungle might actually be a bit naff (think The Dark Crystal meets FernGully: The Last Rainforest).
There was nothing in the footage, as there was nothing in recent 3-D blockbusters such as Monsters vs Aliens or Ice Age: Dawn of the Dinosaurs, to suggest that 3-D is anything other than a trick to squeeze more out of the giddy, yet increasingly wearisome thrills, of point-of-view movie chases.
Despite the chatter from Cameron, and from the Hollywood honchos bankrolling his dream, there is no aesthetic justification for a wholesale transition to 3-D film-making. This is a technological evolution that is being aggressively championed by corporate Hollywood which stands to make, according to some analysts, up to $16 billion (£10 billion) in profits over the next decade from it. Higher ticket prices, cheap distribution costs (3-D films are digital, and will be streamed electronically rather than physically delivered) and a host of ancillary industries (such as the manufacture of designer 3-D glasses) all point to a cash bonanza.
Which is why enormous amounts of time and money (Avatar, according to some guesses, will cost $300 million) are being spent on denying that, as a format, 3-D stinks. It is designed to elevate the unthinking wham-bam of spectacle over quieter dramatic subtleties. It rubbishes the notion of carefully composed cinematography by exploding everything out of the frame in a crass, undignified mess.
3-D is fundamentally anti-cinematic because it transforms film from a medium where, according to the French film-maker Jean Cocteau, “the whole audience dreams together”, into a theme park distraction where the audience shouts, “duck!” together. And no amount of Avatar Days, hoopla and marketing spin can change that.