1. More focus has been placed on their undesirable actions, not less. This thread is 1 example. Reddit. The press. We have a United States senator on record (someone who is on the Armed Services committee) pointing out LIV's hypocrisy with regards to Saudi Arabia's involvement in 9/11 (something our country completely ignored, mind, going on goose chases in Iraq instead). PMs spoke after Newcastle's purchase by Saudi Arabia. George Bush should have become a minority stakeholder in the Cowboys, that would have saved him years of grief over Iraq and Hurricane Katrina...
2. Yeah the Western public have never been outraged at us buying oils or selling weapons to Saudi Arabia or UAE. We have military bases and fleets in that region ffs, I do not ever recall a moment of substantial western outrage at anything in that region. Bar the killing of Khashoggi. And IIRC that was long before Newcastle. Yemen war? Kafala system? Silence.
This is why there hasn't been a definition of sportswashing that has held up to serious scrutiny. The effects it says happen as a result, don't actually happen. Rather, it's the opposite. Someone brought Putin as an example, ignoring the fact that from Yeltsin stepping down until Ukraine (not Crimea, mind), the attitude of the West towards Putin has been more embracing than confrontational, and to try and link Sochi and the WC to his emboldenment to attack Ukraine, instead of everything else (Chechen wars, Georgia, Crimea, saber rattling with gas...) is a massive fuvking stretch