TheRedDevil'sAdvocate
Full Member
The problem over the last few years is that we always leave it too late. We seem to negotiate contracts when the players have a year left so could leave for free and have all the negotiating power. That's what caused the ridiculous De Gea contract and others.
There needs to be foresight at least two years out to either sell or negotiate slightly improved terms.
No new players should be instantly one of our highest earners either.
Nah, the two main problems are (were?) that we can't judge a player's value properly - either transfer targets or our own players - and that we're being run as a family club. We pay huge wages for potential only we can see and once someone gets his foot through the door, he only has to show up for a short period of 6 months to a year to become indispensable. You can see this preposterous optimism in the way our fanbase reacts every time a player puts a string of good performances together, too. Or in the protection the manager (pater familias) usually gets. We don't leave it to the last minute because we don't know how to negotiate, we do it because we don't want to negotiate.