Ughh have you got some basis for that?
https://www.redcafe.net/f6/all-issu...-cash-out-etc-280859/index36.html#post8082477
Just taking the figures from what you posted
..................07-09 growth...08-09 growth...£m (rounded up - 30th june 09)
Tickets.........17.5%..............7.7%.........109
Media/TV........62%...............9.9%.........100
Commercial......24.8%.............9.2%.......70
In 07 Commercial revenue was 26.7% of total revenues and in 09 it was 25%
Because of a Commerical marketing decision they made in 2007. Instead of renewing the current mobile marketing rights, they have devided up their world market and sold it seperately around the world.
Currently it's known they have sold the mobile marketing rights seperately to South Africa, Indonesia, Nigeria, Saudi Arabia, India and Malyasia this allowed them to break it down and recieve more. Whereas in the past they could not sell to different companies due to conflicting products using us as the face of their products and it was then up to those companies to then sell their product over the globe. Now, they have broken the globe into seperate territories seeing that there is no conflict of interest.
So to give an example, in the past we were sponsored by Vodafone, which meant that if a company like AT&T came to us as a sponsor we wouldn't be able to use both as Vodafone have their own plans in America.
Now however we could be sponsored by Vodafone in the UK and if AT&T came in looking to sponsor us in the North American market, we could.... and Vodafone would have to bid against them for the sponsorship rights.
It basically means that people are advertising to their target audience.
What would be the point of Terry Tibbs advertising his used car shop Nationally when its only going to sell to a local area? Same thing on a world scale. What would be the point of Telekom Malaysia advertising to the world when only Malaysia can take advantage of it? Instead of selling to just Malaysia for world coverage, they get the Malaysian coverage for less, but we sell to every other market around the world too which in layman terms = a fecking truck load of money coming in.
Add on to that the extra's from mobile clips from MUTV, goal alert's, news, ringtones ect and it's a very real and very scary amout of money that will be coming in.
It's why even Formula One are looking to follow our commercial blueprint.