• United's merchandising revenue fell by 10%, says report
• 'Green and gold' campaign could affect new Nike deal
Manchester United's worldwide merchandising revenues have been hit hard by anti-Glazer sentiment, according to a report by the Sport+Markt, the respected sports-business analyst.
The key finding of the European Football Merchandising Report, a survey of 182 clubs and 10,000 fans, was that United's global revenues (excluding television income) have fallen by 10% in 12 months. The report's author, Dr Peter Rohlmann, told Digger this was attributable to the "green-and-gold" campaign against the club's owners.
"Our data show the club has lost retail revenue from the year 2009 to 2010 by around 10%," Rohlmann said. "This is due to the fact that all the circumstances about the ownership and the behaviour of the Glazer family were not positive in the minds of Manchester United fans. This has had a direct impact on their merchandising spend."
Rohlmann did not disclose the figures relating to United's merchandising income because all disclosures made to Sport+Markt by clubs are on a confidential basis. However, he stated that the report analyses all of United's self-generated merchandising revenues, along with those of their licensing partners such as Nike.
As United reportedly seek a 50% improvement on their £302.9m, 13-year Nike shirt deal, which expires in 2015, the demonstration of a decline in revenues comes at a bad time for the club. The Premier League leaders' share of the merchandising market, which is worth ¤1.2bn for the 10 highest-earning clubs across Europe, has also slipped. They are now ranked sixth, down one place from 2008.
A spokesman for the club disputed Sport+Markt's findings, saying royalties from the profit-share arrangement with Nike had risen in each of the past four years.
Anti-Glazer protest leads to slump in Manchester United shirt sales | Football | The Guardian