That is an absolutely brilliant article
I think the most pertinent point made in the article for United's future is the £66m difference between our commercial gains and Bayern Munich's; our £70m to their £136m. This demonstrates perfectly what the Glazers are trying to achieve at the club; the brand value of United far outstrips that of Bayern, and yet the club's still not living up to it's massive potential in that area; the Glazers will remedy this.
You only have to look at our current list of commercial partners to see how wide-reaching United has become under Glazer ownership, and there are no signs of that level of growth slowing down. The telecoms deals - a Glazer initiative - represent a massive and revolutionary step forward for our commercial earning power; by tapping into the strength of our overseas fanbase we are able to exploit revenues from all around the world for a fee of around £1.5m per territory per annum; we've so far seen an addition of a new territory on average once per month since the scheme began.
There are 195 countries in the world, many of which contain many United fans; the club currently has telecoms sponsorship deals with around 5% of those, and we're increasing that number all the time. Soon our commercial revenue will outstrip that of Bayern Munich as it will too outstrip our own matchday income; if
they, with their relatively poor brand value, can almost double our current commercial success then how easy would it be, with the right moves in the right places the right time, for us with our incredible brand (second only to the New York Yankies globally) to match and then supercede them?
How does an extra £66m a year sound then? For starters, it's not a bad sum. We need to take advantage of our vast commercial potential; the Glazers know this. Our debt payments will be forgotten if we reach that potential earning power; they're
already quite manageable, but in years to come they'll be virtually insignificant.
Investment in the squad to keep us competitive is essential then if we're going to realise our potential as a global sporting superpower. The global fanbase needs to be entertained in order to be maintained, and
that's why the Glazers will never starve the squad of investment, because it would fatally stifle our commercial growth and kill off any chance we might have of unlocking the big money chest of global commercial dominance.
What money goes out of the club is irrelevent as long as you can bring in enough money to render it so, and
that's what the Glazers will be aiming for over the next seven years.
Minimum debt payments + Healthy squad investment = Maximum commercial growth = Maximum asset value + Major profits.
The Glazers can run a successful football club in both financial and footballing terms. Does anyone disagree with that?