In May, NextGen
announced it planned to spend $45 million to help Biden beat Trump. To see what messages might resonate with young voters, Wessel and his colleagues turned to Global Strategy Group, a polling firm they often work with.
...
He came up with what NextGen now calls “the Democratic Avengers,” after the
Marvel movie featuring an ensemble of superheroes. The idea is that by voting for Biden, you’re voting not just for him; you’re voting for all of the Democrats—many of them cool and hip!—that Biden will have in his orbit. Biden might borrow policies from Warren, for example, or have Sanders as an adviser. “If he is elected, it won’t just be Joe Biden,” this message
reads. “Biden has pledged to build an administration filled with progressive leaders, experts, and activists from inside and outside of politics.”
This idea went over really well, according to Wessel and Baumann.