Look, Man City deserved to win the league, nobody is disputing that, certainly not me. People have come throwing insults and whatever - my own point is simple: I would have liked United to unapologetically pursue the title. Whatever the cards, whatever the relative strengths of the squads, however tough the schedule was - that may well be true. What is also true is despite all that, we found ourselves at the top of the table around halfway and we immediately started, in my opinion, sending the wrong message out. The message that we just want to ‘improve’ rather than compete. ‘Nobody’s thinking about the title’ in every press conference. I didn’t like it.
There is always security in ‘tomorrow’. Today is today. Leicester found themselves at the top of the league when they didn’t expect it in August. Yet there they were, and didn’t hide from it. David Moyes has been consistent with the message he has put out regarding his West Ham team, a team that survived relegation by the skin of their teeth last season, by saying that we want to finish in the top 4. Why would he not say that when he finds himself 4th? The idea that he should be saying that, despite being 4th halfway through the season, that he just hopes his team finish in the top 10 is one I don’t agree with. Liverpool and Chelsea have no more right to 4th than them. By all means, if they beat them they beat them - but at least let them have to do it on the actual pitch first.
Whatever we thought our plans were, we saw that they Liverpool and City who we had just granted superiority over us didn’t seem that intent on taking it. I think the players are let off the hook and told failure is okay when the constant message is that they are not expected to win, and progress for them is just progress. It isn’t just Ole. Gary Neville came on Sky Sports every week saying ‘look, I’m sure most United fans don’t believe they can win it’. This is while we were top, several points ahead of City. If we don’t believe we can win it, who should believe they can? The team in 4th?
It played out how it played out, that is aside from my point. My own point was that I didn’t like our attitude, and I do think that we found ourselves in the awkward position of first and didn’t really know how to move. It was as soon as we went top that we started wobbling. As soon as City put some points between us, our performances picked up again from a safe place. If these players keep getting told that the squad down the road is much better than theirs, that their own expectation is just to move forward - I think it is only natural that they don’t approach the job like winners. Next season, I just hope the message is different from the beginning. Not only in private, but in public. Let there be an accountability of expectation. Let the players know that they will not be praised just for coming second, it will be seen as a disappointment. That doesn’t mean it won’t happen. We came second plenty under Fergie. But we always knew what our target was and were under no illusion that second was not a disappointment.