The Adidas logo is indeed too large, but it’s crisp in general and I like it. The simplicity of the white lines and the sponsor all flow together really well.
I think, like most, that it would’ve been better with some minor additional styling cues. Like a little black in the collar, that would’ve taken it up a level. But all in all, we’ve had much much worse kits than this, and not too many noticeably better.
Every year everyone says it’s awful and they hate it. Until they see it on the players and then 80% of the people who hated it like it. At the end of the day it’s a kit, and it’s always going to look fairly similar. There’s only so much you can do when you have to change it every year. I guess I’m at an age where buying a replica shirt to wear isn’t something I consider. Men in their 40’s wearing replica shirts always look daft. I have a retro shirt from the 60s (reproduction) and I wheel that out on occasion because it doesn’t have a sponsor. But bright red doesn’t really go with much.
One thing I think is obvious is that Adidas are trying to create a shirt that can be worn as a viable fashion statement by young people, hence it looks like more of a branded shirt than an actual kit, whatever helps sell more of them I suppose.
At the end of the day, fans affection for it will be determined by how well we play in it. It could be the worst kit in the world but if we won a treble wearing it, it’d be remembered with misty eyed nostalgia for years to come.