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Antoine Griezmann has been told he can rival Paul Pogba as the biggest shirt seller in world football if he joins Manchester United.
Jose Mourinho’stop summer target is already one of the fastest-growing commercial properties in the game.
But a top agent has told the Atletico Madrid forward that he would take his status to a new level if he moved to Old Trafford.
Antoine Griezmann has been told he can rival Paul Pogba as the biggest shirt seller in world football if he joins Manchester United.
Jose Mourinho’stop summer target is already one of the fastest-growing commercial properties in the game.
But a top agent has told the Atletico Madrid forward that he would take his status to a new level if he moved to Old Trafford.
Esteve Calzada - CEO of Prime Time Sport - even claims Griezmann’s global profile would be bigger at United than if he joined Spanish giants Barcelona or Real Madrid.
Calzada - former chief marketing and commercial officer at the Nou Camp - told ESPN: “Playing in the UK is always more lucrative, as the market is bigger than the Spanish market.
“Griezmann has a large collection of brands, which is very remarkable considering he is not playing for any of the really top teams.
“Atletico are a big team, but they are not Barcelona or Real Madrid or Manchester United.
“We have seen the impact Pogba has created (since joining United).
“I am being told that he is the number one shirt seller in the world. So with Griezmann probably something similar could happen.”
Despite Cristiano Ronaldo and Lionel Messi establishing themselves as the two greatest players on the planet at Real and Barca respectively, Calzada has warned about the negative impact of joining one of Spain’s big two.
He said: “Sometimes brands fear associating themselves with a Barca or Madrid player, just to avoid any potential negatives from the opposite side.
“It reminds me a little bit of 2010, when the most popular Spain player in terms of image rights was David Villa. He was playing for Valencia then, but he was much more successful than any Barca or Madrid player, just because of this lack of polarisation effect.”
Should Griezmann complete a move to United he is expected to be handed the No7 shirt, which has graced the back of some of Old Trafford’s greatest like George Best, Bryan Robson, Eric Cantona, David Beckham and Cristiano Ronaldo.
Calzada added: “That is an iconic number, which helps.
“But it is just one nice thing in the picture. As long as you are a United regular, in the team, you are gonna be big.”
Credentials
https://uk.linkedin.com/in/esteve-calzada-64a75b6
Antoine Griezmann has been told he can rival Paul Pogba as the biggest shirt seller in world football if he joins Manchester United.
Jose Mourinho’stop summer target is already one of the fastest-growing commercial properties in the game.
But a top agent has told the Atletico Madrid forward that he would take his status to a new level if he moved to Old Trafford.
Antoine Griezmann has been told he can rival Paul Pogba as the biggest shirt seller in world football if he joins Manchester United.
Jose Mourinho’stop summer target is already one of the fastest-growing commercial properties in the game.
But a top agent has told the Atletico Madrid forward that he would take his status to a new level if he moved to Old Trafford.
Esteve Calzada - CEO of Prime Time Sport - even claims Griezmann’s global profile would be bigger at United than if he joined Spanish giants Barcelona or Real Madrid.
Calzada - former chief marketing and commercial officer at the Nou Camp - told ESPN: “Playing in the UK is always more lucrative, as the market is bigger than the Spanish market.
“Griezmann has a large collection of brands, which is very remarkable considering he is not playing for any of the really top teams.
“Atletico are a big team, but they are not Barcelona or Real Madrid or Manchester United.
“We have seen the impact Pogba has created (since joining United).
“I am being told that he is the number one shirt seller in the world. So with Griezmann probably something similar could happen.”
Despite Cristiano Ronaldo and Lionel Messi establishing themselves as the two greatest players on the planet at Real and Barca respectively, Calzada has warned about the negative impact of joining one of Spain’s big two.
He said: “Sometimes brands fear associating themselves with a Barca or Madrid player, just to avoid any potential negatives from the opposite side.
“It reminds me a little bit of 2010, when the most popular Spain player in terms of image rights was David Villa. He was playing for Valencia then, but he was much more successful than any Barca or Madrid player, just because of this lack of polarisation effect.”
Should Griezmann complete a move to United he is expected to be handed the No7 shirt, which has graced the back of some of Old Trafford’s greatest like George Best, Bryan Robson, Eric Cantona, David Beckham and Cristiano Ronaldo.
Calzada added: “That is an iconic number, which helps.
“But it is just one nice thing in the picture. As long as you are a United regular, in the team, you are gonna be big.”
Credentials
https://uk.linkedin.com/in/esteve-calzada-64a75b6
