Eric Maxim Choupo Moting has played for PSG and Bayern Munich, doesn't mean anything in terms of his actual ability. It also tells a story that no team has been willing to keep Morata for more than a couple of seasons, it's not surprising given his poor goals + assists numbers.
He's nowhere near Lukaku for that matter, Lukaku's shown that in the last couple of seasons.
It's an utter lack of confidence in his finishing. It looks like he first thinks he'll go with his right foot but then at the last moment decides with to go with his left.
For all the sh*te he has produced this season, he still has 10 goals and 10 assists in all comps this season averaging a goal/assist every 140 minutes. That's not a poor record by any means and shows that despite his poor finishing he's still doing more other than that, which I guess is why Chelsea fans still favour him.
Would be interesting to see whether he starts against West Brom. Ideal game to get back into some goalscoring.