jveezy
Fo' shizzle
It's the best since I started watching (in 1998).
And taking it outside of WWE is a fantastic move.
They've been talking about doing this with Twitter, especially for The Rock and Cena to keep the feud alive between Wrestlemanias, but now it seems like they fully understand how well they can use modern technology and viral marketing to boost their storyline feuds much further than a few back and forth shots on Twitter.