Don't agree with a lot of this. During most of Cena's reign, people still wanted bad guys, more than ever most likely, Walter White become huge in that period and half of your big TV "heroes" were actually villains or clear anti-heroes in some form... thus why Punk exploded so easily and brought back a lot of adults as reasonably regular viewers with him.... a lot of this laying the groundwork for where we are now with AEW and vastly more interest.
The WWE fanbase was heavily kids in that period, and arguably one of it's lowest phases for general interest, because by forcing babyface Cena throughout it, they drove away so many, and the fact so many actively came back over the past 10 years proves by trying to force things with Cena and Roman... it didn't work. Interest grew as characters became a bit more complex again, the industry grew so much that we've got AEW.
The babyface can work in some angles obviously, but almost never in the goody two shoes way. There's a reason why people prefer Batman or Iron Man over Superman now... they are more complex, and more layered.
You cannot agree with it but a lot of it is just stating facts. Not being harsh when I say some of the stuff you've said here is well wide of the mark.
WWE wanted to move away from the ruthless aggression era and wanted a more Pg product. That can’t be denied. This was reflective in the crowds they were drawing at live events. The fact there was a portion of the fanbase (mostly online) clamouring for the antihero bad guy doesn’t mean that’s what WWE was looking for from a business perspective. WWE was less bothered about ratings during this period and more concerned with sponsors, merch and how many tickets they were selling. Wrestling had past its boom period.
Im not sure how Punk was an antihero. What part of his gimmick was anti hero? He was literally straight edge. He might not have necessarily been in the Cena/Hogan type but he was way closer to them than Austin, NWO, Rock etc:
Go back and look at Punks reign as a major face. Yes he went up against authority but that doesn’t automatically make you a ‘good bad guy’.
You’re talking like the face of the company currently isn’t Cody Rhodes also (a massive Superman type figure)
thus why Punk exploded so easily and brought back a lot of adults as reasonably regular viewers with him.... a lot of this laying the groundwork for where we are now with AEW and vastly more interest.
That's one hell of a stretch that. CM Punk who didnt wrestle a match anywhere between 2013 and 2021 laid the groundwork for AEW forming in 2019 and the current interest in professional wrestling? Nah, I dont think so...
The WWE fanbase was heavily kids in that period, and arguably one of it's lowest phases for general interest, because by forcing babyface Cena throughout it, they drove away so many, and the fact so many actively came back over the past 10 years proves by trying to force things with Cena and Roman... it didn't work. Interest grew as characters became a bit more complex again, the industry grew so much that we've got AEW.
A lot of this is just wild, speculative and actually not the truth.
This site gives some fairly solid data analysis -
https://wrestlenomics.com/tv-rating...f-wwf-wwe-monday-night-raw-ratings-1993-2024/
Pay attention to between 2005-2009 (Cenas boom period) and 2011-2013 (CM Punks period). None of what you've suggested here is reflecting in the figures. The 18-49 demographic that you're implying were driven away actually decreased in viewership numbers for the period after Punks pipe bomb and subsequent title reign which is why during that period Punk was relegated to not being in the main event.
Some further ratings data...
https://www.gerweck.net/tv-ratings/2009-ratings/
https://www.gerweck.net/tv-ratings/2012-tv-ratings/
and the fact so many actively came back over the past 10 years
Yeah this isn't a thing either. It's been up and down the last ten years post Cena. Peaked in 2019 but there's been periods during the last ten years were viewership was much lower than it was during Cena's era.
I think you're speaking for yourself here and others like you who obviously disliked the product massively during the Cena era but don't make go making the mistake of thinking that was a stance everybody took. There's a reason WWE stuck with Cena during that period and it certainly wasn't because he was "driving people away".
WWE is doing very well at the minute in terms of mainstream publicity but don't be fooled into thinking we're seeing ground breaking ratings/interest or something. Their gate receipts are record breaking because they're travelling the world more than ever and they're charging more than they've ever charged for tickets. They're promoting the product more than ever before and their social media output is better than it's ever been, largely due to how society consumes social media now.
The celebrity involvement (in particular celebs with a heavy social media footprint) is huge too.