The importance of charisma/gravitas

Pexbo

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When you look at the great managers who’ve left their mark on the game, especially in the Premier League, it's clear that charisma and gravitas are just as important as tactics. Take Klopp and Guardiola – it’s not just about how their teams play but how they carry themselves. These are men who command respect with every look, every word. They own the room, the narrative, and ultimately, their squads. It’s no coincidence their players go to war for them week in, week out. You can see it in the intensity of Klopp’s Liverpool and the almost fanatical dedication Pep gets out of his City squad.

And then there’s Sir Alex. He was the master of it – that unique blend of authority and presence. When he walked into a room, everyone knew he was in charge. Journalists, players, even rival managers knew they were in the presence of something different, something that demanded respect. He didn’t just lead a team; he ruled a club. His influence seeped through every corner of Old Trafford. It wasn’t just about tactics – though his were better than most – it was about instilling a belief, a sense of purpose that united everyone.

Now, look at Erik ten Hag. There’s no doubting his CV, his tactical knowledge. But something’s missing. From the get-go, you could see the difference in how the media approached him, almost like they never quite took him to heart. Worse, they didn’t take him seriously. You didn’t get that sense of command, of holding the room in the way Klopp or Pep do, or the way Sir Alex did effortlessly.

And that’s not just about dealing with the media – it seeps into the dressing room too. With ten Hag, it felt like he struggled to truly get everyone pulling in the same direction. You saw it in individual relationships, cracks forming here and there, a disconnect that only grew over time. At a club like United, you need more than tactical acumen. You need to be larger than life, to embody something that rallies every single person around you, from the players to the fans.

In the end, managing United is about more than a clipboard and a game plan. It’s about commanding the room, owning the narrative, being the heart and soul of the club. Sir Alex had it. Klopp and Pep have it. Ten Hag? Maybe he just didn’t have enough of it.


A question to our Portuguese posters - does Amorim have it?
 
I just mentioned this the other day here. I think it's vitally important. Only LVG and Jose had that of the permanent managers post SAF. Carrick had that for his 3 game spell.
 
Very important, very underrated. Can manifest in different ways. Don Carlo has it in spades, Guardiola whether you like him or not, has it, Klopp is a maverick, closest thing to Man United nineties football I've seen with his Liverpool team, Flick, a little less, but what a resume the man has already.
 
Pep isn't charismatic at all. He's a socially awkward weirdo.
 
God, when I saw the title I thought it was another LuckyScout thread.
 
Pep isn't charismatic at all. He's a socially awkward weirdo.
he has an aurora though. which is what pexy is getting at. you need something special about you for the top managerial jobs, and ten hag didn’t have that.
 
Yet he has gravitas.
When he speaks, people listen. Doesn't matter whether you like him or not. Charisma is about capturing one's attention.
he has an aurora though. which is what pexy is getting at. you need something special about you for the top managerial jobs, and ten hag didn’t have that.
That's only because of his success and the fact that he's a tactical genius. If Ten Hag won those big trophies, everyone would listen to him too. Got nothing to do with Pep's personality.


Charisma is Jose Mourinho or Jurgen Klopp. They stand out in terms of their personality and ability to capture everyone's attention.
 
Which comes first? Charisma or the performances to back it? I think you need a baseline level of relatability and “arrogance” to convince fans and players that you have what it takes and the rest is what is showcased on the pitch.

ETH had neither.
 
I think it's wildly overrated.

People perceive successful managers as being charismatic. That doesn't mean obvious charisma in advance is essential for being successful.

Many successful managers would be perceived as idiots, nerds and weirdos if they were unsuccessful, and many managers fail entirely despite having supposed charisma.

Ten Hag didn't fail because he lacked personality. He failed because he set the team up poorly. No amount of personality compensates for that.
 
Emery has all the charisma and gravitas of a sweaty ballsack and he’s doing a hell of a job at Villa. See also Arteta at Arsenal.

The most important thing is what players make of them. Couldn’t give a toss how they come across in press conferences. I do think EtH never quite won over the players. Hopefully the next guy does or it’s rinse and repeat.
 
I would say it is important to some degree. It was certainly a weakness of Ten Hag. I don't think his personality and lack of charisma would have helped the multimillionaire players buy into his management and definitely wouldn't have inspired much.
 
I agree, it's a huge asset and maybe necessary to get results at the highest level consistenly in most cases.

There is a question of definitions though. You can have a charismatic manager able to assert himself in a club, but if he doesn't gel with the higher ups or manage to get the right players onboard, often it won't work out. Tuchel at Bayern is a good example, and the volatility of someone like Conte almost always causes problems in the longer term. So does charisma mean being able to sway people, or just having a personality that many will respond to? Is it a combative personality, likeability, an effective communication style, individual motivation skills, media skills...? All of it?

I think most people can agree that it's great to have 'it', but what it is exactly seems up for debate. Also sometimes it's not entirely down to the managers individual character either in my opinion. There is a bit of the chicken and egg about it and perhaps horses for courses. Someone like Pep could be relevant there. He could be said to have charisma in a way, but he has had clashes or problems with a number of big players. Zlatan, Goetze and Cancelo come to mind. Some of them have described him in fairly derogatory terms, but the structural backing he has in City is completely unquestioned. So in some ways he seems a bit like a nutty savant haunting every area of the club, but if you get on his bad side, management will axe you without a seconds hesitation. It was a similar situation at Barcelona too, I think. He is obviously one of the greatest managers in the world, but it doesn't seem to be because of an unfailing ability to inspire love, loyality or motivation just by being who he is.

Then you have Ancelotti, who most people revere for his quiet leadership. Zidane seems to fit into this bracket a bit too. Ancelotti didn't work out at Bayern and I'm not sure someone like Zidane would be bringing Ipswich up from League 1 necessarily. But they both exude what many would call charisma as Madrid managers and their success there is unquestioned.

I don't know Amorim well, but from my superficial understanding of what he brings to the table he does tick a number of the charisma boxes. Whether that will make him a success at United is up for debate, I think, but it probably won't hurt his chances.
 
he has an aurora though. which is what pexy is getting at. you need something special about you for the top managerial jobs, and ten hag didn’t have that.
However he has aurora borealis and could make things very boring though.
 
Emery has all the charisma and gravitas of a sweaty ballsack and he’s doing a hell of a job at Villa. See also Arteta at Arsenal.

The most important thing is what players make of them. Couldn’t give a toss how they come across in press conferences. I do think EtH never quite won over the players. Hopefully the next guy does or it’s rinse and repeat.

Arteta does have charisma. He showed that in the Amazon doc.

But youre right. It it what the players think that counts.
 
You can be the best tactician in the world, but if you cant get your message across and the players are not buying into it, then it and worth a thing.

Exactly.

For me this is arguably the most important thing of management.
 
Ancelotti's eyebrow is the key component of his career. Wouldn't be considered half as cool without it.
 
Posted this on the Amorim thread but probably got lost in the hundreds of posts on there.

Charisma and the ability to communicate is everything. I have been high on Amorim for a long time because of this.

It has been debated over and over whether Ten Hags tactics were crap, or was his players just not able to perform what was asked. It could be either, or a little of both. But for me, i never saw Ten Hag as someone with charisma and probably lacked the ability to communicate effectively with his players. Post the League Cup win in 2022, it felt like they stopped buying in.

I personally think he and the club saw that as an issue ,which is why we saw so many coaching changes in a short period of time.

This article is behind a paywall for non Athletic subscribers, so will copy and paste some of the stuff that should get you all excited about Amorim, his charisma and his communication ability....
https://www.nytimes.com/athletic/31...ootball-ruben-amorim-europes-next-supercoach/

Speak to those who know Amorim about how he has managed to turn Portuguese football on its head and they all point to one thing: his personality. He has always been charismatic, a natural leader, and someone who team-mates and colleagues wanted to follow.

The first challenge for any new manager in any job is to convince his players that his ideas are right. This is how the manager generates “buy-in” and how, over time, their own ideas become those of the players too. This skill is maybe the most important in management.

Amorim has it in bucketloads.

Also important to him is the ability to give clear and simple instructions that make sense to his players. Some coaches might overcomplicate the game but Amorim would rather give simple instructions that are fully understood than complex instructions that are half-grasped.

“Ruben is a coach that brings everyone together,” says Meneses. “From the players, administration, staff, everyone ‘buys into’ your idea. This is key to creating a winning mindset. He has a very strong personality but, at the same time, it does not fracture the group. With his strong leadership, he manages to unite and aggregate. He is very smart in human relationships and communication. These are Ruben’s strengths as a coach.”

Another source who knows Amorim well says the same: “His superpower is not the 3-4-3, it is communication. With the media, the fans and the players.”

Even now, his players at Sporting watch his press conferences intently to see what he has to say.
 
Man management and the ability to motivate players are what seperates the Elite managers form the rest.

Pep and Klopp won't know more about tactics than a lot of managers but they are the best around because of how they deal with their players. Ten Hag I think faisl in this regard whether that was because of a language barrier or personality who knows.
 
When you look at the great managers who’ve left their mark on the game, especially in the Premier League, it's clear that charisma and gravitas are just as important as tactics. Take Klopp and Guardiola – it’s not just about how their teams play but how they carry themselves. These are men who command respect with every look, every word. They own the room, the narrative, and ultimately, their squads. It’s no coincidence their players go to war for them week in, week out. You can see it in the intensity of Klopp’s Liverpool and the almost fanatical dedication Pep gets out of his City squad.

And then there’s Sir Alex. He was the master of it – that unique blend of authority and presence. When he walked into a room, everyone knew he was in charge. Journalists, players, even rival managers knew they were in the presence of something different, something that demanded respect. He didn’t just lead a team; he ruled a club. His influence seeped through every corner of Old Trafford. It wasn’t just about tactics – though his were better than most – it was about instilling a belief, a sense of purpose that united everyone.

Now, look at Erik ten Hag. There’s no doubting his CV, his tactical knowledge. But something’s missing. From the get-go, you could see the difference in how the media approached him, almost like they never quite took him to heart. Worse, they didn’t take him seriously. You didn’t get that sense of command, of holding the room in the way Klopp or Pep do, or the way Sir Alex did effortlessly.

And that’s not just about dealing with the media – it seeps into the dressing room too. With ten Hag, it felt like he struggled to truly get everyone pulling in the same direction. You saw it in individual relationships, cracks forming here and there, a disconnect that only grew over time. At a club like United, you need more than tactical acumen. You need to be larger than life, to embody something that rallies every single person around you, from the players to the fans.

In the end, managing United is about more than a clipboard and a game plan. It’s about commanding the room, owning the narrative, being the heart and soul of the club. Sir Alex had it. Klopp and Pep have it. Ten Hag? Maybe he just didn’t have enough of it.


A question to our Portuguese posters - does Amorim have it?
Klopp has no gravitas whatsoever, pitch-side he is a gesticulating, dancing buffoon. Knows his stuff of course, but gravitas is the wrong word altogether.
 
I think it's wildly overrated.

People perceive successful managers as being charismatic. That doesn't mean obvious charisma in advance is essential for being successful.

Many successful managers would be perceived as idiots, nerds and weirdos if they were unsuccessful, and many managers fail entirely despite having supposed charisma.

Ten Hag didn't fail because he lacked personality. He failed because he set the team up poorly. No amount of personality compensates for that.

Winning brings gravitas. Charisma isn't necessary to win.
This.

Success leads to genuine confidence and assuredness, which is essentially what gravitas is.

Gravitas doesn't precede success. That's just faking it to make it. Risks coming across David Brent-ish, like Brendan Rodgers.
 
While I absolutely agree with the wider point of the thread and that a lack of charisma & personality was definitely an issue for ETH, even in his interviews he always came across as a ‘nice’ guy but hardly inspiring or motivational. I don’t think the language barrier helped him either, he always seemed a bit uncomfortable speaking in English and seemed to miss or not quite pick up on the nuances of the language.

I do however completely disagree with this part. I think there’s quite a huge doubt about his tactical knowledge!

There’s no doubting…his tactical knowledge.
 
It's part of the parcel but I'm just as keen for a coach who takes responsibility and actually wants to improve the players he has at his disposal. Mourinho had charisma/gravitas but channelled it in the wrong ways, pitting himself against his own players in the press.

Arne Slot doesn't seem to have much in that regard and is getting on alright at Liverpool as well. It's nice to have but I don't think it's essential.
 
Yet he has gravitas.
He didn't when he started at Barca.

I think outward facing gravitas is earned and retrospective. If Klopp was jumping up and down like a lunatic but Liverpool were getting pumped repeatedly people would call him a clown. If Ten Hag was silently/stoicly leading us on 15 match winning streaks while hardly showing emotion people would say it's "aura"

Influence/Charism/leadership WITHIN the club and dressing room is far more important. You have to get these players to want to play for you as a manager. But outward facing to supporters and media? Who cares really. If the next manager gave everyone the middle finger at every press conference before spanking Arsenal/City 3-0 not a single person would give a flying feck.
 
Ten Hag came across as completely bland and uninspiring, yet still possessed the unsavoury traits of arrogance and blaming everyone but himself. Basically Mourinho without the charisma to at least make it somewhat bearable to tolerate. I can't imagine players being overly motivated to go above and beyond for a man like that
 
Charisma but with limited tactical knowledge like Ole?
Ole didn’t have charisma. He was likeable and friendly. The media didn’t really go after him most likely because of all the ex United players who had his back.
 
When you look at the great managers who’ve left their mark on the game, especially in the Premier League, it's clear that charisma and gravitas are just as important as tactics. Take Klopp and Guardiola – it’s not just about how their teams play but how they carry themselves. These are men who command respect with every look, every word. They own the room, the narrative, and ultimately, their squads. It’s no coincidence their players go to war for them week in, week out. You can see it in the intensity of Klopp’s Liverpool and the almost fanatical dedication Pep gets out of his City squad.

And then there’s Sir Alex. He was the master of it – that unique blend of authority and presence. When he walked into a room, everyone knew he was in charge. Journalists, players, even rival managers knew they were in the presence of something different, something that demanded respect. He didn’t just lead a team; he ruled a club. His influence seeped through every corner of Old Trafford. It wasn’t just about tactics – though his were better than most – it was about instilling a belief, a sense of purpose that united everyone.

Now, look at Erik ten Hag. There’s no doubting his CV, his tactical knowledge. But something’s missing. From the get-go, you could see the difference in how the media approached him, almost like they never quite took him to heart. Worse, they didn’t take him seriously. You didn’t get that sense of command, of holding the room in the way Klopp or Pep do, or the way Sir Alex did effortlessly.

And that’s not just about dealing with the media – it seeps into the dressing room too. With ten Hag, it felt like he struggled to truly get everyone pulling in the same direction. You saw it in individual relationships, cracks forming here and there, a disconnect that only grew over time. At a club like United, you need more than tactical acumen. You need to be larger than life, to embody something that rallies every single person around you, from the players to the fans.

In the end, managing United is about more than a clipboard and a game plan. It’s about commanding the room, owning the narrative, being the heart and soul of the club. Sir Alex had it. Klopp and Pep have it. Ten Hag? Maybe he just didn’t have enough of it.


A question to our Portuguese posters - does Amorim have it?

Funny you posted this. When looking at Amorin on YouTube today. The thing I noticed is that he has “presence” and seems to have a personality that commands respect and hopefully when challenged by the media will earn the right to be respected.

Of course this is just judging from a few YouTube clips and it’s likely ETH would have come across the same way in his Ajax clips. So only time will tell as one can have it in one setting then completely lose it once out of their depth. Most perfect example is Moyes. The character we saw at Everton basically a proper old school Scottsman vs the guy who managed United. It’s almost like once he was at United he was humbled and went out of his way to be nice
 
Emery has all the charisma and gravitas of a sweaty ballsack and he’s doing a hell of a job at Villa. See also Arteta at Arsenal.

The most important thing is what players make of them. Couldn’t give a toss how they come across in press conferences. I do think EtH never quite won over the players. Hopefully the next guy does or it’s rinse and repeat.
None of those guys have the charisma of the greats (Fergie mourinho etc)

And can’t compare with them

Think the press conferences etc are important

Ten hag couldn’t win over the press, the fans & prob the players
 
I’m not sure charisma is the right word to be honest. Yes you occasionally get a Mourinho but in general the top managers always had an air of authority about them more than charisma. Ancelotti, SAF, Pep, Klopp, Zidane all portrayed a sense of authority/respect more than being charismatic.
 
Pep doesnt have the traditional charisma, but he has a presence. He's the only guy who can have pre-battering chats with opposition players and they look at him as if he's Spider-Man at a comic con.
 
I’m not sure charisma is the right word to be honest. Yes you occasionally get a Mourinho but in general the top managers always had an air of authority about them more than charisma. Ancelotti, SAF, Pep, Klopp, Zidane all portrayed a sense of authority/respect more than being charismatic.

Yeah, I was about write something similar. Charisma can be part of the package for sure. Confidence, authority and other expertise all play a part too.

Arsenal players called Wenger the professor. I don’t think he was particularly charismatic but obviously his expertise and the results earned respect from the players.

I think with ETH if he’d had a bit more personality and charisma it could’ve got more out of the players. His communication certainly upset players at times and made his job harder for himself.

That being said a big personality is probably more needed at Utd more than anywhere else in England. It’s a huge spotlight and if you can charm the press it can grant you some slack. Klopp certainly got an easier ride at times because he’s likeable.
 
The charisma of a top level manager is two-fold. On the one hand, you want to be on their good side. On the other hand, you don’t want to get on their bad side.

Without the former the manager ends up a tyrant, and without the latter he ends up looking spineless.

Some managers have one or the other. The best managers tend to have both. And it seems to not only affect the players, but also the fans, the press, the board, and everyone else within the club.