Team Brian GB
Baby Cameron loves X-Factor
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- Jan 11, 2008
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- Chelsea
Why do football clubs have to advertise? Doesn't make sense?
I doubt there is much reason at home in England, but in emerging football markets abroad I imagine it helps greatly- but primarily it is the sponsors who gain out of advertising which is how you get so many millions for club sponsorship these days- besides I doubt not many people get paid millions every year so they can have their name and image branded across the most famous advertising locations in the World like Chelsea does.
It cannot be over emphasised how important Asia is to premier league revenues and growth in the future, so the fact Chelsea is sponsored by one of the biggest brands to ever come out of the Pacific Rim and is plastered all over Samsung advertising globally is a huge boost to a club, it isn't simply a case of taking the sponsorship money and it ending there.