Unfortunately very true...
There might be many players who can hit more powerful shots than him and smack the ball out of the ground, but when it comes to pure technique, cricketing shots, he oozes class!
Sehwag, Afridi, Yuvraj Singh, Ricardo Powel (at a stage) etc etc..you will see many players like that come and go, basically big hitters and definitely excite the crowd, but rarely will you see someone with such perfection in technique like Sachin has..Textbook like stuff..
I'd much rather watch Tendulkar play a cover drive than any of those players smash a bowler for six.
Just watching every aspect of him bat, his timing, balance of weight, footwork, hand eye coordination, placement, concentration, composure, defense, knowing when to give the charge and go on the offensive, cheekiness etc etc.... Batting perfection.