Why not, tbh.
Still rather set up like a Div 1/2 side with a decent stadium and location. Play in red which appeals to a lot of eastern companies/investors (silly but true).
The killer, though, is that it's basically the only representative of half of Wales that isn't stuck in a dead league. People talk about 60k people in Wrexham as if the thousands in the surrounding villages, even stretching right down to West and Mid Wales aren't currently (if not potentially) Wrexham supporters.
Also heavily associated with the University, so potential to have some good benefits.
They used to have no problems filling the stadium (10k) a few years back, and that's all you need to have basic profitability.
I spent half my life around that area of the world, and if you think it's bad there then you've not lived in the South West. More expensive, worse roads, worse people and, for some reason, twice as expensive to live here with nigh on no difference in wages