I do and I know exactly why the Yanks are circling. As
@Gandalf and
@Zaphod2319 have discussed, and we have discussed elsewhere (PL TV rights thread.) The PL is seriously taking off in the US and they also have the WC coming in 2026, which is going to be massive for them.
What I think is underappriciated in the UK, is how big "Soccer" is becoming in the US and what this exactly means.
People need to understand that the US is absolutely sports mad. However, unlike the UK it takes on quite a different guise.
First is winning or 'winningest' teams as they like to call it (this word does feck me off btw.) Tbh, Chelsea couldn't have timed their successful era any better (City also.) As they are the team that has been the most successful in the of era of rapid rise of interest in the PL. Therefore, they were the go to team for a lot of Americans as they were the most successful; whilst now, as the market matures over their, they have a strong base, which then breeds more fans i.e. friends get their friends to watch with them, couples have kids and pass their fandom on etc. Never underestimate how much the Americans love a winner and especially one in the recent past.
Second is that the rights deal the PL got recently will be a drop in the ocean compared to what it will get in upcoming cycles if growth trends continue. In many measures, the PL has overtaken the NHL as the US 4th favourite/watched league and if growth continues it may even become the 3rd in the not too distant future. The reasons for this are multiple, but three common themes are:
1) The PL is fortunate in that it's games are aired at a time in which it does not have any real competition in the US as it is in the morning primarily, which is a issue MLS faces (don't underestimate how sports mad they are.)
2) Parents' are moving their kids away from some traditional US sports, particularly American Football, and having them play Soccer. This is increasing interest in the Sport at participation level, which then bleeds into viewership.
3) Language. Sharing a common language is important for accessibility.
4) London based. Chelsea being in London, is more accessible than teams elsewhere (although tbf, this is only a real concern for a small percentage.)
If this continues, rights deals will continue to rises in multiples moving forward.
Fourth is that Chelsea, have the US golden boy of Soccer. Americans love nothing more than supporting one of their own, this combined with the 'winningest' thing should be taken into consideration when thinking about why they are so popular in the US.
Fifth. Unlike European fans, US fans have been raised on having multiple teams in different sports to support. In the UK, you typically have a football fan, that may enjoy some other sports and may follow a couple of teams in other sports. In the US, there are a lot more people who are pretty avid fans of multiple teams in different sports. An example would be in Boston, where you'll get a people being crazy about the Red Soxs, Celtics and Patriots, or in NY where they will be a Giants, Knicks and Yankee fan, and move their attention as the seasons come and go (traditionally Basketball, AF and Baseball didn't really overlap.)
Sixth is heavily linked to five. Sports merch in the US, is very much on a different level. Americans,
love their sports merch; or more Americans percentage wise to Europeans do (Ty is obviously excluded from this.) In the UK people will generally buy a piece of merch here or there, in the US it is much more extensive by a order of magnitude and it applies to their habit of having multiple teams/sport interests'. Additionally, casual purchasing of iconic individual American (this is where Pulisic is helpful) merch is also more common even if said person isn't even really a fan of the team they play on or the sport; that said this has also become more common with players such as CR7, Messi, Mbappe etc, in Europe. Thus, if ratings and participation continue to rise, the Merch will rise in conjunction.
There are more reason why US investors are so interested in the PL but I will stop here as I haven't read enough to be certain to make claims.
Whereas, I am sure I have probably got some things wrong about Sports in the US as I am UK based, but have spent quite a lot of time in the US and consume quite a lot of US media coverage due to my interest in the NFL, so it is quite ancedotal (the boys/girls I mentioned above (or any other US poster) please correct me if I am wrong.
However, imo, this is why the Americans are so interested in PL teams and in particular why Chelsea created such buzz. Additionally, it is also why Chelsea are selling for such a premium and why it shouldn't be seen as too much of an over payment, because if the popularity of the PL continues to rise in the US, revenues of PL teams are going to be due a serious uptick (especially the top teams owing to the way overseas percentages are now handed out) in the next decade or two.